LOS ANGELES (January 30, 2009) — The Brain Aneurysm Foundation (BAF) has appointed Amanda Horan Kennedy, double brain aneurysm survivor and founder of the Sassybax shapewear company, to its board of directors during this month’s meeting at foundation headquarters in Hanover, MA.
Later this year, Kennedy will establish the Amanda Horan Kennedy Chair of Research. She will also play a key role in the BAF’s new public service announcement this spring and develop a consumer-oriented educational program through Sassybax’s sales and marketing channels that are already in place.
The cover story of the new edition of “Thinking Ahead,” the foundation’s quarterly publication, discusses Kennedy’s diagnosis, treatment, and recovery from twin aneurysms. The issue also relays Vice President Joseph Biden’s experience with two brain aneurysms in 1988 and his remarkable and full recovery.
About Sassybax:
Sassybax is a privately held company located in Los Angeles and founded by Amanda Horan Kennedy. In 2004, it introduced a collection of shapewear bras that broke tradition by focusing on a woman’s back to eliminate common figure and wardrobe problems, such as bra bulge, back fat, and visible bra lines. Today, the multi-million dollar shapewear company holds several patents for creating garments that help women to look and feel more confident. Sassybax products are available throughout North America at better department and specialty stores and online retailers. For more information, visit www.sassybax.com.
About the Brain Aneurysm Foundation:
The Brain Aneurysm Foundation was established in Boston, Massachusetts on August 19, 1994, as a public charity. The Brain Aneurysm Foundation is the nation’s only non-profit organization solely dedicated to providing critical awareness, education, support and research funding to reduce the incidence of brain aneurysms. For more information, visit www.bafound.org.
