Sassybax Introduces Slimming Slip that Won’t Slip When You Sit

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LOS ANGELES (July 30, 2008) — Serving as her own fit model and using what she calls “Body Mapping” to follow and flatter the body’s natural curves, Sassybax’s inventor and CEO Amanda Horan Kennedy has designed a multi-tiered-compression slip to add to her popular shapewear line. The garment slenderizes the entire torso and thighs and promises to stay put without riding up a woman’s legs even when she sits. http://sassybax.com/slip.php

The new slip’s construction incorporates three strategically graduated compressions and features two types of lightweight yarns. Sassybax UnderKnit cups — the company’s trademarked solution to wireless support — ensures support and shaping for breasts, sizes A to DD. Ribbing under the bust slims the entire midriff and back.

The Slimming Slip is ideal under body-hugging knits, silks and jersey dresses and doubles as a daring cocktail dress. The slip is available in black and in nude and in limited-edition fashion colors each season.

About Sassybax — Sassybax originated in 2003, when Amanda Horan Kennedy successfully launched the industry’s first bra that focuses on the back to alleviate bra bulge. It is a privately held company located in Los Angeles. Sassybax products are available throughout North America at better clothing stores, catalogues and Web retailers. More about the company and its products can be found online at www.sassybax.com.

About the author

LisaSperling

I handle media relations for M&M Products Company, a pioneer in the ethnic hair care industry. Established in 1973 by two young African-American pharmacists who introduced the first product formulated to soften natural black hair, M&M has since become an industry leader. Based in Atlanta and now privately owned by Iqbal and Yunus Kalla, M&M markets therapeutic and maintenance hair care and grooming products under the brand names Sofn'free, GroHealthy, Bump Patrol, Curly Perm, Easy Wave, and Salon Quality. Products sell in mass market retails, such as Walmart and Target, drug stores, grocers, beauty supply stores, and barber shops in every major African-American market and throughout Europe, Africa, and the Caribbean. For more information, visit mmproducts.com and bumppatrol.com.

By LisaSperling