New York, NY – September 19, 2011 – After six months of research, The Federal Trade Commission (FTC) completed its investigation of certain advertising claims made by Scott Kay Inc. and has determined no action is warranted. The National Advertising Division of the Council of Better Business Bureaus (NAD) referred Scott Kay Inc.’s advertising to the Federal Trade Commission after the company declined to participate in a NAD proceeding. The NAD and FTC inquired about Scott Kay Inc.’s claims in advertising, point-of-purchase collateral material and personal demonstrations following a challenge by Frederick Goldman, Inc., a primary supplier of tungsten carbide wedding rings to the jewelry industry.
Claims that Scott Kay, Inc. defended include:
- Tungsten carbide wedding bands are not solid.
- Tungsten carbide wedding bands are “at risk of breaking, cracking or shattering” in ordinary consumer use. www.youtube.com/watch?v=IjTwmBxYN8o
- Tungsten carbide is a not a practical metal for use in bridal jewelry.
- Scott Kay’s BioBlu27™ Cobalt wedding bands are scratch-resistant.
- Scott Kay’s BioBlu27™ Cobalt wedding bands are 4 times harder then platinum.
- Scott Kay’s BioBlu27™ Cobalt wedding bands can be removed safely with equipment available in most emergency medical facilities.
Scott Kay, Inc. has agreed to ensure that the company will not make expressed or implied claims that tungsten carbide wedding bands are fragile unless the company possesses adequate substantiation for such claims. Scott Kay, Inc. may use the word “brittle” as associated with the hardness factor of Tungsten Carbide as substantiated. Scott Kay Inc. will refrain from making unsubstantiated claims about the environmental impact of the manufacturing process for BioBlu27™ cobalt rings.
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Scott Kay, Inc. is a privately held, leading bridal and fine fashion jewelry artisan and manufacturer based in the United States. BioBlu27™ Cobalt is the only known cobalt to be produced in the U.S.A. For more information on BioBlu27™ Cobalt benefits and features, please visit www.BioBlu27.com
For Immediate Release
Contact: Dan Scott, CMO
danscott@scottkay.com / 201-287-0100 / 201-294-3697