How Search Marketers Need To Cope Up With This Up Gradation

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Haryana-India-23-09-10-The Prediction Text box is where all sights are set. The new predictor feature has actually redefined the way in which people search and see results. With search results changing with every changing alphabet in the search box, the fight is not just for the keyword, but for all the related keywords as well. The optimization would take place for the “head match” terms. This would be for the keywords that are displayed on the top of the Predictor box. For example if you sell dancing doll shoes, you will have to optimize for “dancing” and “dancing doll” as well as “dancing doll shoes”.

Both short and long tail keywords would need to targeted and optimized for maximum performance. The importance of short-tail keywords thus cannot be over-emphasized as they are the ones which will be displayed first in the predictor box. Although you might notice that the long-tail keywords would not be there in the first page of search results, but the quality of search results is bound to improve with this new feature. With more long-tail keyword suggestions, it is also expected that they will get you relevant search results as well as audiences.

Impressions and PPC

As per Google, with the new search results, the ads and impressions would be counted in the following situations:-

•As the query is typed in, the user clicks anywhere on the page and the results would be displayed for whatever is typed in.
• The user clicks on the search button and does not wait for the predictor to show results.

•The user stops typing, and the results are displayed for a minimum of 3 seconds.
These impressions are not just confined to ppc india. Expect the overall results to increase for “head match” terms, therefore concentrating on the same would be a great idea, as of now.

Company Profile:

E2 Solutions is one of the top SEO companies in India offering online reputation management, ecommerce website design web application development company and Social Media Marketing. E2 Solutions is awarded as best web site designing company by TopSEOs.

Company Details:

Unit No. 28, Hartron Complex,
Electronic City, Udyog Vihar Phase 4 Sector-18
Gurgaon -122015,
Haryana, India
Phone No- 91 124 4383731
URL- http://www.e2solutions.net

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johnmichelcane
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