Sharaf DG launches innovative consumer finance loan scheme providing customers Instant 100% finance on big-ticket item purchases
Dubai, United Arab Emirates, February 20, 2008: Sharaf DG, Dubai’s leading one-stop electronics destination, has announced it’s tie-up with Emirates Bank to provide 100% finance to customers on big-ticket item purchases at the lowest finance cost in the market and with an easy loan re-payment period. This comes close on the heels of its ‘lowest price guarantee’ which assures customers that the prices of all products sold at Sharaf DG are the lowest as compared to any other authorized retail outlets in malls.
Through this latest initiative, Sharaf DG has once again demonstrated it’s customer-centric business approach, bringing aspirational and high-priced products within the reach of the average consumer. “Sharaf DG aims to revolutionise the electronics retail industry and is constantly looking to introduce new and innovative schemes that benefit our customers,†commented Mr Nilesh Khalkho, Director, Sharaf DG. “We are happy to partner with Emirates Bank to provide customers with the lowest, most convenient and easy paced financing option in the market, enabling them to instantly purchase & enjoy products that are highly priced. Now our customer can take home a 32’’ LCD for as low at AED 95 per month EMI for a 3 year period. It is a far better option as compared to credit card financing where the interest rates are very high.â€
The Consumer Finance is applicable on products priced above AED 2000 and extends to branded laptops and computers, LCD and Plasma Televisions, Home Theatre Systmes, Washing Machines, Digital Cameras, Modular Kitchens, Branded Furniture and a host of other products. There will be an in-store dedicated Emirates Bank kiosk in each Sharaf DG outlet with experts who will advise on all aspects of consumer finance. The key features of the scheme include Instant Finance with express approvals, easy loan repayment period of 36 months and minimum documentation.
“Sharaf DG is already experiencing huge success at Dubai Shopping Festival with the ‘Crazy Prices’ promotion, which has been attracting customers looking for an excellent bargain. The new consumer finance loan scheme is expected to further accelerate sales,†Mr. Khalkho concluded on a high note.
-Ends-About Sharaf Group
Established in 1976 in
Dubai, United Arab Emirates (UAE), by two enterprising brothers of UAE origin, the Sharaf Group is one of the UAE’s reputed business houses encompassing businesses in diverse fields. The first business that the Sharaf Group ventured into was shipping. The Group created a robust framework to launch and diversify into other businesses like Retail Fashion, Retail Electronics, Cargo, Logistics, Financial Services, Real Estate, Warehousing and Logistics and Travel and Tourism to name a few. Over the years the Sharaf Group has carved an enviable reputation for its financial integrity, discipline, reliability and trustworthiness. Goal-oriented and determined human resources from across the continents numbering over 3,000 add to the success of the business. For more information log onto: http://www.sharafdg.com
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