Sharaf DG ‘Chills & Thrills’ Shoppers during DSS 2008

Electronics retailer experiencing record sales as a result of Dubai Summer Surprises 2008 Special promotions

Dubai, United Arab Emirates, August 05, 2008: Sharaf DG, Dubai’s largest one-stop electronics destination in the region and winner of the ‘Best Retailer for Marketing/ Promotion’ and ‘Store Concept of the Year’ awards at the Middle East Retail Academy Awards Ceremony held in May ‘08, has been experiencing record sales during Dubai Summer Surprises (DSS) 2008 as a result of it’s exciting ‘DSS Chill Thrills’ promotion. The promotion guarantees that every customer who spends AED 100 at any Sharaf DG outlet across Dubai gets gifts worth AED 160 including a Dreamland Aqua Park voucher and a free pass to ‘Chillout’ – the Middle East’s first-ever ice lounge at the Times Square Center in Dubai. The customer also stands a chance to win gold coins every week. This in addition to special offers, cross promotions, discounts and new product launches combine to ensure a memorable experience for shoppers this DSS which ends on the 22nd of August, 2008.

Mr Nilesh Khalkho, CEO, Sharaf DG comments “DSS has been a very successful initiative by the government to attract tourists and Sharaf DG has capitalized on the popularity of the festival by offering shoppers excellent value coupled with a unique experience through it’s ‘DSS Chill Thrills’ promotion. What better way to escape the soaring temperatures of Dubai summer than to treat yourself and the family to an enjoyable day out at Dreamland Aqua Park or head to ‘Chillout’ – the newest fashionable hangout in Dubai. The fantastic value proposition of our promotion and other customer-focused initiatives like 100% consumer finance on ‘big-ticket’ purchases have led to a record footfall and sales this summer at our stores”.

As part of it’s DSS activities, Sharaf DG launched the ‘Annihilator’ PC – the world’s fastest gaming PC in addition to a host of latest tech gadgets. Exclusive and astounding offers include among others the Casio Z8 Exilim camera at a price of only AED 499, a free 32” BenQ LCD TV with the purchase of a 42” BenQ LCD TV and two LG mobile phones for a combined package price of AED 222.

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About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing in the UAE conceived to meet the growing demands of the discerning customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center are designed to international standards is a benchmark in store sophistication and customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine Electronics and much more.

For further information, please visit http://www.sharafdg.com

Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: [email protected]
Tel: +971506400762