The Show Goes On at Sharaf DG till 31st October ‘08

Mega promotions accounting for record sales at the ‘Power Retailer’ to continue after curtains come down on Gitex Shopper

DUBAI, UNITED ARAB EMIRATES, 27 October 2008: Sharaf DG, the leading one-stop electronics destination in the UAE will extend it’s mega promotions and ‘killer offers’ till 31st October, 2008, giving shoppers who missed out on Gitex Shopper the chance to avail of the hottest deals on electronics and IT products in town. Sharaf DG, which opted out of Gitex Shopper this year, has been running unique, in-store promotions at all it’s outlets in Deira City Centre, Ibn Battuta Mall and Times Square Center. The unprecedented offers have been drawing customers in hordes to Sharaf DG stores, resulting in record footfalls and an increase in net sales by 80% over the Gitex Shopper period last year when Sharaf DG participated in the trade expo. On Friday, 24th October 2008, Sharaf DG did its highest ever single-day turnover till date with the sale being almost 200% of its average Friday sales.

Commenting on the success of the festival promotion, Mr Nilesh Khalkho, CEO, Sharaf DG said, “Against the backdrop of the recent global financial market crash, there were rational fears that sales during the Gitex period would suffer a major set-back. However, through our tantalizing out-of-the-box promotions and shockingly low price offers on a whole range of IT products, cameras and mobile phones, we have managed to generate a lot of buzz and excitement in the market and this has been evidenced through the crowds thronging our stores and our record sales.”

The ‘Samsung Key To Fortune’ promotion at Sharaf DG has been one of the star attractions, giving shoppers spending AED 500 and more the chance to win one of the 2000 exciting Samsung products ranging from LCD TVs, home theatres, DVD players, MP3s mobile phones to cameras, printers and home appliances. Pick of the offers titled ‘Best of 2008’ featured a free Blackberry phone with every laptop, a free refrigerator with every digital camera and a 32 inch LCD TV for just AED 1399.

As part of the continuing promotion as Sharaf DG, customers can expect to get deals like a BenQ 8 mega pixel camera for a jaw dropping AED 299. They will also have the opportunity to get their hands on a Google phone, which has created quite a stir in the market. The show will go in terms of crazy offers, cross promotions and freebies galore at Sharaf DG only till 31 Oct 2008.

-Ends-
About Sharaf DG:
Sharaf DG, a part of the Sharaf Group, is a whole new concept in Electronics Retailing in the UAE conceived to meet the growing demands of the discerning customer. The stores in Ibn Battuta Mall, Deira City Center and Times Square Center are designed to international standards is a benchmark in store sophistication and customer friendly design.

Sharaf DG is not just an electronics store, but a new lifestyle experience where customers can find the widest range of brands in the region across categories like Consumer Electronics, Home Entertainment, IT, Telecom, Home Appliances, Marine Electronics and much more.

For further information, please visit http://www.sharafdg.com

Media Contact:
Mr. Colin Saldanha
PR Consultant
OAK Consulting
Email: [email protected]
Tel: +971506400762