Social Follow is a free service that gives a website’s visitors one-click access to all its related social media sites. Webmasters create a free account, enter the links to their social sites, put the snippet of code on their website and voila… they’ve linked to all their social profiles.
Clearwater, FL, March 24, 2010 — According to the Nielsen Company the amount of time that consumers spend at social media sites has increased by 82 percent in the past year. Aware of this trend, companies are allocating a larger portion of their marketing budget toward creating a social media presence. While companies are scrambling to create a presence on Twitter and Facebook, they’re failing to provide links on their websites to allow visitors to click through to their social media sites. A recent study by dotCommerce shows that 70 percent of retailers in the UK with a social media presence are not promoting it on their websites.
Social Follow, a service that provides links to one’s social media presence in one button, analyzed the Fortune 100 websites to see if this finding holds true across all sectors in the US, and indeed it does. While more than half of the Fortune 100 have a presence on Twitter and Facebook, only 26 percent of those firms display buttons on their homepage or newsroom, connecting to their social profiles, pages and feeds.
Aware of the need to provide companies with an easy and elegant solution to link to a variety of social accounts, SocialFollow.com launched their free social media tool in April 2009. Social Follow is a service that allows companies and individuals to share social networking information with all visitors to their website or blog. ( http://bit.ly/SocialFollowDefinition )
The company’s button has seen rapid adoption and is now being used by some of the top companies and organizations in the US. The button is served 3,000,000 times a month. Websites that have had the Social Follow button on their site for six months have seen, on average, a 633 percent increase in people clicking through to their social accounts. This rapid increase of click-throughs on the button show that not only are people using social media more, there is also an increase in the number of people wanting to connect with companies in the social space.
An important factor in increasing traffic to corporate social accounts is where the button is placed on the website. “We discovered that the sites that have far and away (4X) the best results placed the Social Follow button at the top right of their website, next to the search box,” said Rafferty Pendery, creator of Social Follow. “We know theoretically that this works, but it is gratifying to have it documented and to see just how much of a difference it makes.”
Social Follow ( http://www.SocialFollow.com ) is planning an upgrade to the service in the next few months that will provide each user with an analytics interface. Account holders will be able to log in and see the impressions and clicks on their buttons in real-time. The dashboard will provide information such as the number of people that clicked on a particular profile and, since they can drag and drop the order of the social profiles in their list, they will also be able to see how the order affects the clicks to their different profiles.
About Social Follow:
SocialFollow.com is a service of Studio98, LLC. providing online social sharing services that make it easy for you to share your social networking information with website visitors.
For more information about Social Follow, or to set up a free account, visit http://www.SocialFollow.com or connect with Social Follow on Twitter at http://twitter.com/SocialFollow
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Contact :
Rafferty Pendery
Social Follow
Studio98
411 Cleveland St. Suite #134
Clearwater, FL 33755
800-884-4512
[email protected]
http://www.SocialFollow.com/
