Social networking creates communities of individuals who share common interests, goals or objectives. While there are individuals who simply join the bandwagon or uncertain of its use, some people especially entrepreneurs or business owners use the social networking sites to help them achieve specific business goals. Business owners would sometimes choose to create their own sites or buy social networking software to maximize the full potential of social networking.
Social networking has become a significant tool among businesses. Though it carries out different purpose from business to business, what’s certain, it creates social media footprint or online presence and it is an inexpensive option in carrying out certain function.
Many businesses leverage social networking as an effective marketing tool. The sites are great to promote a brand, product or service. The company’s profile page gives personality to the business. Business owners can upload logo and images, add descriptions and provide details like contact numbers, website address and location. The sites allow potential customers and existing clients to read more information about the company and what it offers, and let them post questions or comments.
A business can easily disseminate information like their latest products, new developments or new service through social networking. It can boost sales by targeting its social networks with its online campaign.
Social networking sites like LinkedIn changed the recruitment landscape. It eases the job of recruiters or employers in finding talents or potential job candidates. LinkedIn has around 70 million users worldwide, providing companies wide reach in finding the right candidate for their jobs.
Like everything else, there are two sides to a story. Social media advocates speak of social networking highly while the devil’s advocates present the cons. Nevertheless, social networking is not just a craze, and it is here to stay. Using social networking in the business processes is an important decision a business owner has to make.
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