According to experts, one of most effective ways to improve your sales figures is to incorporate social proof into your business sales strategy.
England, UK, Februay 02, 2009 — One of the most difficult aspects of business is achieving satisfactory sales numbers. Businesses need to constantly evaluate and improve their business sales strategy in order to reach their full potential.
Contributing sales advice in a new online business TV show on yourBusinessChannel, business experts say the best way to enhance your business sales strategy is to use social proof.
Social proof is simply showing the customer that someone of a similar nature and situation to them has bought the product or service in question – and that they found that the process was a positive experience. Social proof can be incorporated into your business sales strategy through testimonials, customer surveys and even through a purpose-made forum on your website.
For people who think this sales advice sounds unusual, just think of the last time a friend or family member recommended a product or service to you. Friends and family members, or people in a similar situation as you, are likely to offer sound advice on where to buy certain products or services.
Including a social proof aspect in your business sales strategy shows the customer that they are important and that their needs can be met. In the show, the experts share their sales advice on the best ways to incorporate social proof into your business sales strategy.
One suggestion from the experts is to include a rating system on your website. This gives all customers the opportunity to share their opinion on your customer service, product, website, or whatever other feature you choose to be rated.
This type of business sales strategy will encourage trust among your customers, giving your business a reputation as honest and reliable.
For more information on how to improve your business sales strategy by using social proof, see the latest business TV show on yourBusinessChannel.
Further links/information:
* View this and other business TV shows featuring business experts. http://www.yourbusinesschannel.com
* News about the latest expert business advice and upcoming business TV shows. http://www.yourbusinesschannel.com/blog.aspx
* Business television on your website or blog. http://www.yourbusinesschannel.com/partner.aspx
Contact:
David Chandler
yourBusinessChannel
England, UK
+44 (0) 870 041 0459
[email protected]
http://www.yourbusinesschannel.com
