Socially Responsible Investing Takes on New Look in the Triangle
Invest for Change Website Updated to Better Assist in Making Investment Choices
RALEIGH, N.C. (May 14, 2010)—Darron Stover, president and founder of Invest for Change, LLC (www.investforchange.com), a Raleigh-based socially responsible financial services firm, announces today the launching of the firm’s updated website, as well as the introduction of its new brand identity.
“I am introducing the new website and identity to challenge individuals to consider their social values when making their financial decisions,” says Stover. “Many investors fail to consider issues such as human rights, environmental stewardship and community when investing, choosing to focus solely on the financial bottom line of their investments with little or no regard for how those financial results are achieved.”
Invest for Change’s new site better reflects the firm’s distinct niche in the financial services industry. Individuals are provided a platform for understanding the basics of socially responsible investing, including information on such topics as social screening, shareholder activism and community investment. In addition, visitors to the site can access articles, videos, stories and white papers that give real examples of how socially responsible investing works and can keep them informed and empowered on issues of social responsibility.
“Profits that are gained at the expense of human rights; on the backs of underpaid, abused workers and undermined communities; or at the degradation of our resource-limited earth are considered to be unacceptable to the socially responsible investor,” Stover adds. “At Invest for Change, we provide opportunities for investors to help meet their financial objectives through responsible, healthy, ethical businesses that provide valuable products and services.”
The new logo and website incorporate a tremendous amount of symbolism as it relates to the mission and values of the firm. The choice of blue and green represent different aspects of the earth: the sky, the land and water. One symbol that Stover included in a more subtle manner is the Yin & Yang. As it applies to Invest for Change, Yin & Yang symbolizes the idea that personal social values do not need to conflict with personal financial ambitions, but they indeed can fit together in a symbiotic relationship that can potentially lead to a more balanced and fulfilling life.
About Invest For Change:
Invest for Change, LLC was founded by Darron Stover in 2007 for the purpose of providing financial services for individual and corporate clients, as well as non-profits and foundation endowments that want their invested dollars to more closely correlate with their social values. It is the mission of Invest For Change to reach out to investors to help them meet their financial objectives, while investing in the securities of companies that advance human rights and human dignity, that care for our natural environment, that protect employees, families, consumers and their health/quality of life, and companies that are concerned about issues of community, education, social equality and peace … rather than ignoring the abuse of these issues for profit. Visit www.investforchange.com or call 919.521.5150 for more information.
Securities & Investment Advice offered through FSC Securities Corporation, a Registered Broker/Dealer & Registered Investment Advisor; Member FINRA/SIPC. Located at 112 South Blount Street, Suite 103-A, Raleigh, NC, 27601, Invest For Change, LLC is not affiliated with FSC Securities Corporation and any views expressed are not necessarily the opinion of FSC Securities Corporation, and should not be construed directly or indirectly, as an offer to buy or sell any securities mentioned herein.
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Media Contact:
Brian Van Norman
919-232-5008
[email protected]
