East Meadow, New York, December 2, 2008 – The economy has taken a
downturn. Tough times require tough cuts, but according to Sterling
Regency Promotions (www.sterlingpromotionalgifts.com) those cuts should
not include eliminating corporate gifts to important clients. Many top
companies already understand why this is a bad idea and have decided not
to make reductions for the 2008 winter holiday season. Jane Brendel from
Phoenix Insurance of Uniondale, New York, explained her company’s gift
giving plans for this year: “We plan on giving out gifts to the same
group of people and possibly adding to the list depending on the
acquisition of new clients.”
Companies like Phoenix Insurance recognize gift giving to important
clients is more critical during tough economic times. When times get
tough, customers start looking to make changes and cuts as well. If
those clients feel unappreciated by a company, they may choose to go
elsewhere with their business. As Ms. Brendel explains further, “Gifts
are a great way of letting clients know that they are not being taken
for granted and I think the extra effort that we make in thanking them
is remembered long after the gift is received.”
Sending gifts to clients does more than letting customers know that they
are appreciated. By sending gifts, the company maintains the appearance
of strength and stability even when the economy makes other businesses
seem weak and vulnerable. Changing a longstanding policy of providing
corporate gifts is particularly unwise because it sends a clear signal
that all is not well within the company. As Ms. Bredenel explains, “We
thank our top clients and some new accounts as well and this has always
been our company’s policy.” Any business should follow the same strategy
even when times become tough.
Sterling Regency Promotions also warns against lowering the quality of
the gifts provided. The quality of the gifts sends an important message
to clients as well. By sending name brand items, such as Godiva
Chocolates, Cross Pens, Maple Ridge Farms gift baskets, Mont Blanc pens
and Swiss Army knives, the company is able to maintain its high
reputation with clients while also showing how much those clients are
valued by the corporation. For this reason, Sterling Regency Promotions
continues to stock a wide-range of high quality corporate gifts ideal
for clients, executives, vendors and other important individuals who
impact a business.
Accredited media interested in discussing this press release in more
detail are encouraged to contact Sterling Regency Promotions
at: 877-922-2223
About Sterling Regency Promotions
Sterling Regency Promotions provides customizable products ideal for
corporate gift giving. Based on Long Island, New York, the company
strives to provide top service, affordable prices, and a wide range of
high end products for their corporate clients. By providing the highest
level of customer satisfaction possible, Sterling Regency Promotions
helps their clients make professional gift giving easy.
Contact Info:
Sterling Regency Promotions
877-922-2223
[email protected]
