TechNavio today published its report Global Enterprise 2.0 Technologies Market 2010–2014 based on an in-depth study covering the Americas, and the EMEA and APAC regions.
February 02, 2012 — The report aids decision makers’ understanding of the key trends impacting this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Applications team said, “Increasing focus on mobile enterprise applications is one of the emerging trends in the market. Mobile enterprise 2.0 technologies improve organizations’ connectivity, communication among stakeholders, and operational efficiency. Several organizations have begun to adopt mobile 2.0 technologies, and the Enterprise Mobile Application 2.0 market is expected to see rapid growth in the period 2010–2014.”
According to the report, the need to improve marketing activities in a cost-effective manner is one of the major drivers to the market. Enterprise 2.0 technologies help organizations improve their marketing activities by understanding the degree of customer satisfaction. Also enterprise 2.0 technologies help organizations identify successful products and innovations among customers in a cost-effective manner.
The report also discusses that the security of data on social tools is a major challenges to the growth of the market.
The study was carried out using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit www.technavio.com.
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