TechNavio today published its report Global Enterprise Marketing Management Software Market 2010–2014 based on an in-depth study covering the Americas, and the EMEA and APAC regions.
February 08, 2012 — The report aids decision makers’ understanding of the roadmap of this market.
Commenting on the report, an analyst from TechNavio’s Enterprise Applications team said, “IMM software is gradually replacing EMM software. IMM software helps organizations overcome the limitations of EMM software such as limited measuring capabilities and inability to meet technology adoption in B2B market. IMM software provides 50 percent higher return on investment than that provided by EMM software by integrating people, process, and technology of organizations. SAS, Aprimo, and Unica are some of the leading vendors in the IMM software space.”
According to the report, EMM improves efficiency and effectiveness of an organization’s marketing activities in a cost-effective manner. EMM software improves the total cost of ownership of customers by reducing wastage and cost, and by increasing operational revenue. EMM software reduces the time-to-market of a product by providing real-time information about the marketing activities of organizations. In addition, it also helps to improve marketing campaigns by getting real-time feedback from customers.
The report also discusses the challenges with the complex implementation process.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key players.
TechNavio, the market research platform of Infiniti Research Ltd, publishes periodic reports on niche and emerging technologies. For further information, please visit www.technavio.com.
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