Leading search marketing firm Pure Visibility recently secured a contract to manage pay per click advertising for Thomson Reuters-Techstreet, Inc. Over the next year, Pure Visibility will set up, manage and optimize pay per click activities for Techstreet.
“Unlike other online marketing firms, Pure Visibility can help Techstreet align its online marketing with its bottom line business goals through measurable, results-driven work,” said Linda Girard, co-owner of Pure Visibility. “The integrated pay per click campaign that Pure Visibility will manage for Techstreet will improve conversion rates, ROI and market penetration.”
Pure Visibility’s work for Techstreet includes creating region-specific campaigns across a variety of online advertising platforms. Once established, Pure Visibility will expand its pay per click work by developing multilingual campaigns and working with Techstreet to develop new landing pages that target key non-English speaking language groups.
Techstreet’s pay per click campaign will help the company improve the conversion rate of site visitors from browsers to buyers. Under Pure Visibility’s expert guidance, Techstreet will decrease the cost of these conversions as well as its cost per click. Ultimately, Pure Visibility will help Techstreet attract more international traffic to its Web site.
This new pay per click contract with Techstreet represents an expansion of work between the company and Pure Visibility. “Pure Visibility has worked closely with Techstreet for two years to optimize our site for search in the United States and internationally,” said Lawrence Lazare, Techstreet’s Web site and usability manager. “The work Pure Visibility completed for Techstreet has had a measurable impact on our business. After an initial engagement in 2007, organic traffic to the Techstreet site increased by 29 percent. Additionally, in 2008, Pure Visibility successfully helped Techstreet identify ways to address the changing search engine environment that had reduced our organic visibility.”
Founded in 1996, Techstreet provides engineers, librarians and technical professionals with efficient, convenient, reliable access to mission-critical industry codes and standards. Techstreet helps users efficiently acquire and manage information through an e-commerce website and web-based subscription service.
About Pure Visibility, Inc.
Based in Ann Arbor, Mich., Pure Visibility is an experienced Internet marketing company that offers proven techniques performed by Google AdWords Certified Professionals and a staff of dedicated Google Analytics experts to make your site visible. Unlike other Internet marketing firms, Pure Visibility measures the results of Internet visibility by tracking increases in traffic, calculating clients’ return on investment, and analyzing website activity to determine where visitors came from and which key phrases were most effective. Dedicated to discovering industry needs—and innovating to fill them—Pure Visibility is a WBENC certified business, Google Analytics certified consultant, AdWords certified company and an Urchin software authorized consultant. Pure Visibility also contributed two chapters to a recent O’Reilly Media book, Website Optimization: Speed, Search Engine and Conversion Rates Secrets. For more information, visit PureVisibility.com.
