The Sunday Times Wine Club, the top selling mail order wine company has launched its largest brand adverting campaign to date, reinforcing a long-term commitment to fair trading by highlighting the unique relationship it has built with its growers.
The ‘Discover More’ campaign features a selection of The Club’s suppliers. Gifted Spanish winemaker Alfonso Schlegel Iglesias plays piped music (Mozart is a particular favourite) at his world-acclaimed bodega, while the Casa del Rio Verde estate in Chile believes passionately in using environmentally-friendly methods in the vineyard, with any live pests removed courtesy of the cellar’s flock of geese!
The campaign will be running over the coming months with each ad focusing on the unique stories of each of the growers featured, plus there will be an opportunity to buy wines from these vineyards online at http://www.sundaytimeswineclub.co.uk
Marketing Manager for The Wine Club, Nicky Warner says:
“We are very proud of the relationship that we have with our wine growers, including their commitment to quality and passion for crafting exclusive wines for our members to enjoy. We hope that this insight-driven campaign will communicate The Club’s long-standing commitment to building sustainable partnerships, whilst also broadening The Club’s appeal to new audiencesâ€.
Editor’s Notes
The Sunday Times Wine Club was launched in 1973 and has over 400,000 members in the UK.
The brand campaign will be launched in The Sunday Times on the 18th November 2007 and will run until the 23rd December 2007.
Campaign designed by in-house creative team.
