A stunningly designed layout along with some good graphics, easy navigation system and above all information – that’s all you need to create a good website. However, design of the site is one thing and letting people know is another. You may have a good site for you, your family, your relatives, your office, and people working in your organization, your clients and so on. People in your circle may know about the site as you or your friend told them; but what about those billions of internet users? How will they know about you? Can you expect a total stranger unknown to you to come to your site and visit the various pages? Well, in reality it happens and the answer is in search engine optimisation.
The process of optimising your site for search engines is not something that you can do overnight. Also, this is not a onetime job like the website, which you do once and forget. Website optimisation is a continuous process that you will have to carry out in a planned and phased manner. There are series of activities under different process groups which you will have to do either simultaneously or in a chain. The whole process is a highly logical thing where content of the site, internet technologies and your business in general – all collate together to contribute in the overall performance.
Web optimisation is a job best done by people with diversified experience and skills. This is not one man’s job and the team involved MUST know everything needed to deliver good results. Having said so, there are a few things that even someone with basic internet/website knowledge can do. These things although may not guarantee you a good return, nevertheless, these will help you to optimise your website. The basic steps to check and promote your site are:
- Meta tags, page title and page content – The Meta tags used in the site should have relevant keywords and descriptions about the page. The title of the page should have the details about the page in a very concise way. Finally, your web page should have the right information which is not copied from anywhere else.
- Get external links back to your site – Participate in forums or write relevant blogs. Use your signature to create links back to your site. If your writing is good enough with the right information the reader is looking for you will definitely get good traffic through the signature links. This is an excellent way to get traffic.
- Pay per click – The quickest way to promote your site is through paid advertisement. Open a Google Adwords account, add some credit and start placing relevant pay per click ads on various other sites. Please note that the best result using this method can be achieved with the help of a pay-per-click expert only.
Besides these basic methods, web optimisation can be done through social networking also. You can ask people in your circle to visit your site and they will forward the link to others and so on. However, beyond the basic methods, search engine optimisation becomes a truly expert’s domain and to better results, one should approach an expert who can give guaranteed results.