Miami, FL (April 22, 2009): Trade Show Producers are faced with the dilemma of a significant annual turnover in exhibitors. Part of that is due to the economic climate, but the most common reason is dissatisfaction with the show results and the desire to find shows that work better for the exhibitor. Trade Show producers are competing in a market with well over 10,000 Trade Shows Nationwide and a growing number of on-line Trade Shows, resulting in significantly increased costs for retaining and gaining exhibitors. TradeShow Teacher, a Miami based Trade Show Consulting firm has reacted to that situation by developing customizable Trade Show Exhibitor Education Programs, including webinars, seminars, training materials and complimentary articles for Trade Show Producers to help their exhibitors succeed. These kits and programs are designed to help their exhibitors achieve higher Returns on Investment on their Trade Show expenditures, creating much stronger loyalty and show satisfaction and as a result dramatically reducing turnover.
“Many shows offer a few marketing/exhibiting tips on the show website, but this is not nearly enough to achieve the results most exhibitors are looking for. Customized, results driven Trade Show Exhibitor Education Programs that help exhibitors increase ROI, increase sales, attain more qualified leads and optimize the planning processes do wonders to exhibitor loyalty and satisfaction,” said Linda Musgrove, President of TradeShow Teacher. “The Trade Show Producers I have had the pleasure of working with all noted the impact of offering the customized Trade Show Marketing programs to their exhibitors. All of them have experienced growth, shortened booth package sales cycles, increased sales of optional marketing packages and greatly reduced turnover rates.“
Trade Show Producers can mix and match the seminars, webinars and training material topics developed by TradeShow Teacher to create the custom presentation best suited for their exhibitors. The topics range over a wide spectrum and the list below contains just a couple of examples:
– The value of your trade show
– Booth Staff Superstars: Mastering the art of engaging attendees and obtaining qualified leads
– Train the Trainer (for trade show managers to learn how to effectively train staff on their own)
– Setting relevant goals and objectives
– Understanding the value of marketing and sponsorship opportunities and how to select “the right ones” for your organization
– Public Relations opportunities at the show
– Competitive intelligence: How to evaluate competitors and gather relevant data before and during the show
– Key prospects: How to determine who they are, what their needs are and how to attract them to your booth
– Effective display messaging and graphics
– Navigating the Exhibitor Kit: Understanding the content, what forms to fill in, meeting discount deadlines and mastering shipping and material handling
– Selecting the most effective booth staff
– Lead planning, handling, management and reporting processes to implement before the show
– Arrival, set up and core show days
– Post show reporting to measure results and enable exhibit program growth
“The presentation titled, “Mastering the Art of Engaging Attendees and Obtaining Qualified Leads” presented by Linda Musgrove (the TradeShow Teacher) to our exhibitors, was very dynamic and interactive,” said Dave Rodriguez, Vice President of Publications and Conferences for TMC – Internet Telephony Expo. “The combination of the presenter information and the role-playing exercises provided the exhibitors with easy to follow, practical advice that was already being applied during the Exhibit Hours immediately following. Exhibitors rated the seminar as Excellent on the Seminar Evaluation Forms and stated later on that utilizing the lessons learned lead to measurable results at the show. We highly recommend Linda Musgrove for any organization & have already booked her ourselves for our next show.”
“The seminar Linda Musgrove presented to our exhibitors was a unique and exciting offering for us. In the past we have walked the show floor and wished that exhibitors understood how to present themselves better and understand how to effectively engage with the right attendees, but so far we hadn’t found a good way to make this happen,” said Jose A. Garcia, Executive Director of the United States Real Estate Expo & Money Making Expo. “After TradeShow Teacher contacted us to propose a Booth Staff Training Seminar for our exhibitors, we were intrigued by the offering and excited to provide this resource to our exhibitors. Ms. Musgrove presented a seminar that taught the exhibitors how to avoid “Bad Booth Etiquette” and how to engage the attendees. After presenting the information to the exhibitors, she literally got them up on their feet to reinforce the advice given by organizing role playing exercises as exhibitors/attendees. The positive response from our exhibitors that attended the seminar convinced us to immediately book her Exhibitor Seminar for our next show. We definitely recommend Linda Musgrove, the TradeShow Teacher!”
To learn more about the customizable Trade Show Exhibitor Education Programs available from the TradeShow Teacher, please call (888)547-7410, or visit: http://www.tsteacher.com/TradeShowProducersIntro.html to learn more.
To Speak with a Company Representative, Contact:
Linda Musgrove
[email protected]
Phone: (305) 677-3543
Toll Free: (888) 547-7410
About Linda Musgrove, the TradeShow Teacher: http://www.tsteacher.com
Linda Musgrove is President of the Trade Show Training firm, TradeShow Teacher. She focuses on teaching companies to significantly improve Trade Show Results through strategic, customized Trade Show Training for individuals, departments or entire teams. Musgrove also presents goal based Trade Show, Marketing and Networking Seminars for exhibitors at Industry Conferences and creates customized training programs for Trade Show Producers to offer exhibitors. She authored a Trade Show Training Manual titled “Trade Show Training for Increased Return On Investment”. Musgrove has also authored “The Complete Idiots Guide to Trade Shows”, published by Alpha Books/Penguin Publishing. Learn more at http://www.tsteacher.com
