When TopSavings.Net started to see a decline in sales for the year 2008 into 2009, CEO Aaron Siegel began to brainstorm for promotions that would help increase their client base for new B2B sales and help broaden the gap between life and death for the limping 8 year old company.
What Siegel came up with was a marketing product that not only he hoped would be appealing to new business customers, but also increase the promotion of their own company, TopSavings.Net. “I realized that giving away something free was an obvious time honored tradition, but I also needed to be respectful of our delicate financial situation. I wanted something that provided a heavy punch and that would offer value to the clients surpassing simple everyday gift gimmicks. We also needed to increase our own marketing efforts to grow our own product exposure as well. We needed a win win situation.”, said Siegel.
What TopSavings.Net did was create a promotion product that they feel all businesses already need, press exposure. By offering free press release writing and distribution with each business purchase of TopSavings.Net’s select products, businesses are able to gain marketing exposure as an added value incentive for their buy.
The promotion, now posted on the blog, only offers 4 products to choose from to qualify for the promotional bonus at the time being, but TopSavings.Net plans to attach on additional vendors and products to the incentive in the near future.
In the process of the press release creation, TopSavings.Net calls the companies contact person and interviews them about their company, their situation, and on how their purchase through TopSavings.Net affected their company. “This not only gives us invaluable insight into our customer’s needs, but also allows us to create rewarding experiences for both parties. It is well worth the extra man hours and I am excited to have this offer available” states Siegel.
For more information on TopSavings.Net and their new promotional product visit their blog online or contact them below.
TopSavings.Net
Aaron Siegel
http://topsavings.net/blog/free-press-release-writing-and-distribution-offer
1-800-959-3918
718 Marnell Ave.
Santa Cruz, CA
95065
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