Once it was something your Granny did, but now they’re on their way to being super cool as nearly 10 million Britons used online savings codes in the past 12 months alone. That’s according to research conducted by the consumer experts Nielsen (www.uk.nielsen.com), who say this increase is over and above the millions of us who use printed vouchers from magazines and newspapers to save money in shops and restaurants.
Once on their way to extinction, coupons have made a strong resurgence as consumers grab the chance to stretch their family budgets and companies see the real marketing and growth opportunities available to them.
Gone are the days when Granny sat down with a pair of scissors and a stack of magazines and newspaper to clip coupons. Coupons have made a tech-savvy come back as you’re now just a click away from downloading a printable coupon or collecting a discount code to use with your next purchase.
Digital marketing agencies are using the resurgence to develop new online strategies to drive sales for their clients. Bournemouth based LexisClick Online Marketing have recently helped Mostyn’s (www.mostynscurtains.co.uk), the readymade and made to measure curtains specialists, with their online promotions by using coupons redeemable at their Bristol and Norwich stores. Stephen Bavister, MD at LexisClick says ‘Coupons are a great way to target offers at specific geographical areas and consumers for your business, it will also give Mostyn’s a real opportunity to collect customer details so they can add them to their database for future marketing activity’.
For companies wanting to distribute vouchers online there are loads of opportunities as many online voucher sites have sprung up. These sites make money through affiliate marketing arrangements so when a customer clicks on a link to buy something, the site earns a percentage of the sale as a reward for directing your custom.
Mostly notably among these voucher sites is Groupon (www.groupon.co.uk), thought to be the fastest growing company in history. Groupon offers a different daily deal in each participating city, there are over 30 in Britain so far. Another popular site is MyVoucherCodes (www.myvouchercodes.co.uk) who state they’re Britain’s biggest voucher site with over 2,300 discount codes and 77 printable vouchers. HotUKDeals (www.hotukdeals.com) acts as a forum for bargain hunters who post their latest finds, with 338,753 members there’s plenty of peer reviewed bargains to view.
With the end of the recession hopefully just around the corner it remains to be seen whether the voucher come back will remain or return to the past.
LexisClick specialise in helping companies grow their business online across all forms of digital channels including SEO, online-advertising, web design and development. For further information about online voucher promotions call Lexisclick on 01202 961336 or email [email protected]
Press enquiries to Janet Oglakci on 01202 961332, or visit http://www.lexisclick.com/
Contact Details:
Lexis Click Online Marketing
Melbury House
1-3 Oxford Road
Bournemouth
Dorset
BH8 8ES
Phone: 01202 961336
Web: http://www.lexisclick.com/
