Virginia Beach, Virginia – February 9, 2011 – For those looking for a trimmer physique, Ben Hugo, MD, FRCS, has announced that the CoolSculpting procedure, a new non-invasive method for fat reduction, is now available at his practice. The procedure uses precisely controlled cooling to help reduce the body’s fat bulges and pads that do not respond to diet and exercise.
“The CoolSculpting procedure is different, because it uses a cooling technology to safely target and eliminate fat cells without harming the skin,” said Dr. Hugo, a cosmetic surgeon in Hampton Roads. “In just a few months following the CoolSculpting procedure, there is a gradual reduction in the thickness of the fat layer, resulting in cosmetic improvement of fat bulges.”
What makes the CoolSculpting procedure different is that it uses an advanced tissue cooling technology to selectively target and eliminate fat cells without harming the skin.
After a few months, the new procedure gradually reduces unwanted abdominal fat, love handles on the flanks, or back fat without needles, incisions, or anaesthesia. The patient does not have any downtime from work, school or other activities.
“This is good news for anyone seeking spot reduction for specific areas of fat, but is not considering a surgical invasive procedure,” said Dr. Hugo. “Our patients report that they can feel a difference in how their clothes fit, even before they physically see a contour change in the treated area.”
Clinical studies have shown that the CoolSculpting procedure can reduce the fat layer thickness by up to 22.4% within two to four months post-procedure after a single procedure.
The science behind the CoolSculpting procedure is called Cryolipolysis, which was developed by dermatologists at Massachusetts General Hospital in Boston, Massachusetts, an affiliate of Harvard Medical School. Their research showed that fat cells are naturally more vulnerable to the effects of cold than other surrounding tissues, and that fat cells can be safely eliminated without harming the overlying skin. This discovery led to the development of the non-invasive CoolSculpting by Zeltiq procedure.
Dr. Hugo also explained that Cryolipolysis is a breakthrough in the science of fat reduction. He noted that using advanced cooling to eliminate fat cells is helpful compared to existing devices which utilize heat, sound waves or other mechanical techniques. The proprietary CoolSculpting cooling technology induces fat cells to undergo a process of natural fat cell removal, which gradually reduces the thickness of the fat layer.
About Benn Hugo, MD, FRCS: Benn Hugo, MD, FRCS (http://www.benhugo.com) is a board-certified plastic surgeon with more than 25 years of experience. As a skilled and well-respected plastic surgeon in Hampton Roads, Virginia, he offers several procedures, including liposuction, blepharoplasty, Botox injections, surgical and non-surgical facelift procedures, tummy tucks and laser resurfacing. He is a member of several national and international associations, including the American Society of Plastic and Reconstructive Surgeons, the American Society for Aesthetic Plastic Surgery, the Medical Society of Virginia and the International Society of Aesthetic Plastic Surgery.
Media Contact:
Diane Graham
Benn Hugo, MD, FRCS
328 Louisa Avenue, Suite 110
Virginia Beach, VA 23454
Phone: (757) 496-4801
[email protected]
http://www.benhugo.com
