FORT LAUDERDALE, FL – Lisa Burke doesn’t have an office at computer software company, Sun Systems Inc. She doesn’t work at Sun Systems. In fact, she works out of her living room. But when you call Sun System’s main telephone number, Burke just might pick up.
Burke is the new voice of Sun Systems and other large American companies. An actual human being with whom callers can speak to resolve their problems, or, who can transfer them to another live human being who can help.
Born of mounting consumer frustration with impersonal, automated call centers and offshore representatives, more corporations are turning to the Lisa Burkes of America to personalize their corporate image.
“It’s a throwback to the day when companies actually had people answering telephones; live human beings who said things like, ‘Hello’ and ‘How may I help you?’,” proffered Todd Pennington, Sun Systems’ human resources manager. “In today’s digital world, that might not be the most cost-efficient approach, but it’s the most human approach.”
Pennington says someone like Burke might only be able to field 200 calls per day out of the thousands that typically come through Sun Systems’ main number, but that’s 200 actual or potential Sun Systems customers who will have had the pleasure of speaking with a live, personable human being whose number one objective is to satisfy.
“You can’t put a price tag on fostering customer good will,” said Pennington. “What at first might appear to prove cost-ineffective, will in the long run help increase a company’s bottom line.”
In an era when customers are lucky enough to get through to a company without having to first go through multiple automated call prompts, it’s good to know that there are Lisa Burkes out there waiting to lend a helping hand… or voice.
The New Voices of Corporate America is a subsidiary of TMR Multimedia, a Florida-based communications company.
For more information about the New Voices of Corporate America contact Margaret Kessler at 954-284-4819, or, email her at [email protected].
