Stein Writes, Inc. developed the white paper for MoSys new GigaChip Interface. As one prong of their marketing campaign, MoSys committed to two email blasts with ChipEstimate.com. The resulting case study documents the results.
Rohnert Park, CA, January 11, 2012 — Stein Writes, Inc. today released a white paper marketing case study. The white paper, developed by Lee Stein of Stein Writes in conjunction with MoSys, is titled, “The GigaChip Interface: Efficient Board Level Chip-to-Chip Look-Aside Communication.” Utilizing their partner relationship with ChipEstimate.com, Kristine Perham, Senior Marketing Manager at MoSys, scheduled two email blasts scheduled two weeks apart.
ccording to Sean O’Kane, Executive Director of ChipEstimate.com, “The two email blasts circulated to nearly 20,000 tightly focused opt-in recipients scheduled a few weeks apart in November 2011. Both blasts dramatically surpassed industry average click through rates.”
Regarding results, Perham said, “We’ve been extremely satisfied with the number of downloads of the white paper and especially the number of quality leads from the ChipEstimate.com email blasts.” View the case study at: www.whitepaperexample.com.
Using industry partner relationships comprises just one of the twelve tactics Stein recommends to his high tech clients so they get found and generate leads. Using these tactics in combination results in an integrated inbound marketing campaign that generates high quality leads. Centered on white papers, example after example proves that a regular series of well-written white papers provides the best marketing content a technology company can create. To learn more about creating optimized white papers as the centerpiece of an ongoing program to generate high quality leads, contact Lee Stein at Stein Writes, Inc.
About MoSys:
MoSys, Inc. is a leading provider of serial chip-to-chip communications solutions that deliver unparalleled bandwidth performance for next generation networking systems. MoSys’ Bandwidth Engine® family of ICs combines the company’s patented 1T-SRAM® high-density memory with its high-speed interface technology. MoSys’ IP portfolio includes silicon proven SerDes and DDR3 PHYs that support a wide range of data rates across a variety of standards and 1T-SRAM memory cores that provide a combination of high-density, low-power consumption, high-speed and low cost advantages for high-performance networking, computing, storage and consumer/graphics applications. MoSys is headquartered in Santa Clara, California. More information is available on MoSys’ website at http://www.mosys.com.
MoSys, 1T-SRAM and Bandwidth Engine are registered trademarks of MoSys, Inc. in the US and/or other countries. The GigaChip and MoSys logo is a trademark of MoSys, Inc. All other marks mentioned herein are the property of their respective owners.
About ChipEstimate.com:
The ChipEstimate.com chip planning portal is an ecosystem comprising over 9,000 pieces of IP from more than 200 of the world’s largest IP suppliers and foundries. These companies all share the common vision of helping the worldwide electronics design community achieve greater profitability and success. To date, a diverse global audience of more than 30,000 users has joined the ChipEstimate.com community and has collectively performed more than 100,000 chip estimations. ChipEstimate.com is a property of Cadence Design Systems, Inc., the leader in global electronic design innovation.
About Stein Writes, Inc.:
Stein Writes, Inc. creates white papers, ghost-written trade journal articles and case studies for client high-tech companies. By applying an integrated budget conscious strategy to promote client white papers and other content in 12+ ways (besides the usual 3), clients experience increased traffic and high quality leads. Stein Writes serves a wide variety of technology clients in many fields including semiconductor processes; IP; components; memory; networking; electronics assembly, manufacturing, and assembly automation; test & measurement; and robotics. Corporate IT topics have included network security, help desk, healthcare, financial software, supply chain management, and more.
White Paper Marketing – ChipEstimate’s Email Blast Scores for MoSys
Contact:
Lee Stein
Stein Writes, Inc.
4359 Goodson Way
Rohnert Park, CA 94928
707-843-5088
[email protected]
http://www.SteinWrites.com
