WOM, short for Word of Mouth Marketing, is a kind of sales promotion advertising way which centers on individual brands, products or services recommendation. WOM is transferred from one person to another under an informal environment, not affected by advertisement. The simplest way to generate sales or new users is to let the consumers’ familiar people or reliable people recommend. The recommendation feeling is like encouraging, not like advertisements having too obvious motive—talk the hind leg off the donkey aiming at pushing up sales.
If want to sell more products, it is necessary to gain more websites new readers or supporters; WOM is just one of the powerful way achieving this requirement. Except let a supporter constantly talk about or quote your brands via dialogues or online (off line), are there some other better promotion brands ways?
Businessmen can use WOM into their own websites or enterprises. Take epathchina.com for example, as a professional China electronic wholesaler, epathchina.com does it himself without needing to employ an expensive technology marketing corporation, epathchina.com possesses its own professional marketing team, professional web designer or programmer to set and maintain website jointly. Epathchina.com take full advantage of existing social network and network community, has a closely connection user group to help increase product brands awareness and enhance attention. ?
WOM is a kind of rootstock discipline. Online or off-line dialogues are often diversiform, transverse and mutational; even if advertisements can build dialogues and communications through design activity to try to guide public praise stream, however, it cannot control people’s communication information. WOM is a medium of interpersonal dialogues and communications. WOM can become “virus”, but want to make it come into true, there must be practical brand promotion; in the Communication, Neumann’ Spiral of Silence Theory mentioned: when people express their own thoughts and ideas, if they see their approving ideas, and getting abroad welcome, they will take part in actively, therefore, this kind of idea will be boldly published and spread all the more; however, when they find some idea has nobody or few people focusing on, even if they approve it, they will also keep silence. The silence of Idea’s one side cause another side’s increasing, running in circle in this way will form a spiral development process of one side’s voice is greater and greater, another increasingly keep silence.
So, when marketing products, it must make people are willing to share their ideas, experience or the enthusiasm to some product. WOM does not live in the vacuum environment, if products or websites are considered as extremely helpful, interesting or valuable; you can make your products have good effect without needing the slightest effort. In this way, your brands’ WOM can develop better.
Many times, promoters need to adopt some promotion methods to preset WOM propaganda words. Although there are a great many available strategies, laying stress on excellent products or decoy is very important, as it will promote WOM process greatly. Which need to remember is, nobody will care what companies are or websites want, they just care what they want themselves.
