Brainstorming and creativity software is increasingly used by writing pros to overcome writer’s block. ThoughtOffice brainstorming software, accessing over 7,692,000 words, images, & phrases and up to 8,000 expert questions, yields over 13 million associations
Portland, OR, August 8, 2008 — Ask just about any writer what they fear most, and they’ll probably tell you – it’s writer’s block. A mental paralysis that halts the creative flow of words. Now when writer’s block strikes, canny writers are increasingly relying on software solutions to break through the creative logjam. One such product from ThoughtOffice Corporation has quickly built a loyal following, helping its users brainstorm in ways that might not be immediately obvious.
The program has its roots in the legendary IdeaFisher brainstorming software, and was developed by serial entrepreneur Mark Alan Effinger. This updated approach to brainstorming software is intended to be an intuitive extension of the user’s own creative and problem-solving abilities.
ThoughtOffice consists of two main elements: The first part is a selection of plug-ins containing thousands of questions, enabling users to define the task at hand, explore ideas and evaluate concepts, goals, or outcomes. This feature has been called “a spreadsheet for the mind”.
“In the twenty years we’ve been developing software solutions, we’ve invested well over 100 man-years in formulating the kinds of questions that truly tap into memories and open the mind to clearer thinking,” says Mr. Effinger, CEO of ThoughtOffice. During its development, ThoughtOffice has incorporated a broad variety of input – from writers, scientists, and business leaders. “We believe we’ve made significant progress in the areas of creativity and brainstorming, and radically improved the ability for writers to apply computer-aided creativity to their workflow,” adds Effinger.
The program’s second element is an online database of over 7,692,000 words, images, & phrases – a sort of Internet-based cultural “gestalt”, generating more than 13,000,000 “idea-associations”, to which the user can add any number of their own personal connections or ideas. The program’s results can be “personalized” to reflect the user’s own influences or experiences.
This secondary aspect of ThoughtOffice creativity software employs principles of association, prompting users to make mental connections by recalling ideas, images, thoughts, facts, feelings and experiences that reside so deeply in memory that they cannot usually be retrieved on demand.
“We now have an opportunity, at very low cost, of helping anyone build a creative edge” comments David Lockman, ThoughtOffice Product Specialist. “We hope to enable even more diverse groups later this year when we release ThoughtOffice v2.0, the next ThoughtOffice upgrade. There are obvious benefits to increased creativity and innovation. This software is all about helping people find that ‘spark’ so they can realize their greatest creative potential. We firmly believe these tools can channel and clarify that creative energy”.
ThoughtOffice brainstorming software is available in versions for both Macintosh OS X and Windows XP / Vista. The program can be expanded by adding up to 16 optional “eXpertTopic” modules, which are each geared to a specific area such as product development or strategic planning. Discount bundles are also available, targeted to the needs of writers, public speakers, inventors, business consultants, and public relations, advertising & marketing pros.
The company provides upgrade discounts to users of IdeaFisher. Other offers can be found at the company’s web site, and through select ThoughtOffice Resellers. For more details, interviews, or review samples, please contact:
Macintosh, MacOS, and OS X are registered trademarks of Apple Computer, Inc. Windows, XP, and Vista are registered trademarks of Microsoft Corporation.
About ThoughtOffice:
ThoughtOffice.com (http://www.thoughtoffice.com) is a software and consulting firm which develops creative solution platforms for executives, life coaches, instructors and consultants. Based in Vancouver, WA, the company has been creating and managing technology and fast-growth companies since 1998, from Irvine, California to Vancouver, British Columbia. The company can be reached at www.thoughtoffice.com, or by calling 360-609-9272.
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Contact:
Mark Alan Effinger
ThoughtOffice.com
815 E 20th Street
Vancouver, WA 98663
360-609-9272
[email protected]
http://www.thoughtoffice.com
