– Fresh Start-up Company Founded by Sir Tom Farmer Reaps Astounding Rewards Thanks to WSI’s Internet Marketing Services –
Toronto, Ontario, September 11, 2010…WSI, the globe’s #1 internet marketing franchise, states right now that one of its franchisees positioned in Scotland, Paul Smith, will perform in conjunction with business owner Tom Farmer to put into play an substantial Internet advertising method to kick-start Sir Tom’s recent service, Farmer Autocare. Sir Tom, who was the originator of Kwik Fit, once the UK’s biggest tire and exhaust supplier, which was procured by Ford Motor Company in 1999, recently started Farmer Autocare. His fresh start-up business, which he co-owns with Willie McLernon, is a tire chain right now with 17 branches in Scotland, and Sir Tom has plans for promptly opening another 50 branches.
Smith recently performed a month-long trial run pay-per-click (PPC) marketing campaign for the company, which furnished priceless insight to the high-quality of the organizations telephone service. The campaign focused all online leads to get in touch with Farmer Autocare making use of a unique shopper telephone number. The telephone questions were then captured using WSI’s pay-per-click program.
“Through this strategy and the computer saavy capability to record the phone discussions from our paid research marketing and advertising campaign, we promptly uncovered that 20% of the phone calls were in no way being responded to at all,” says Smith. “Of the calls that were getting addressed, many of them were being answered by fitters at several spots, rather than a properly trained telephonist. These fitters had never prior to this received any elegant sales or telephone guidance, so the corporation as a whole was getting rid of priceless business opportunities from prospective leads that could have transmuted to prospects.”
As a direct result of the information obtained through WSI’s 30-day trial marketing campaign, Willie McLernon, the General Manager and Co-owner of Farmer Autocare, instigated telephone guidance for all office employees. That modification alone amplified the branch’s yield returns by 20%. WSI aims to continue maximizing Farmer Autocare’s return on investment with an enhanced Internet marketing technique, which requires setting up a brand new internet site designed to influence website visitors to take action, and continuing pay-per-click advertising and marketing promotions designed toward operating more prospects to the organizations completely new web site.
WSI Expert Paul Smith says, “WSI’s target is to come up with a brand new, qualified-looking Web formula for Farmer Autocare, one that has distinct calls-to-action and a visible free-phone number that goes to a call center, which will then shift the calls to the applicable destination, which now has telephone skilled personnel associates. In addition, we will put into practice an competent Internet marketing system, which involves PPC advertising strategies constructed by indentifying the most accepted key phrases used to seek for the company’s business online, as well as research engine optimization and social media marketing promotions in later distinct levels of the technique. The results that Farmer Autocare has encountered thus far are only a survey into what we trust to realize for them through this online program.”
Willie McLernon, General Manager and Co-owner of Farmer Autocare says, “Before WSI, we didn’t carry out any Internet marketing for our firm. But after just a month of operating with WSI, we efficiently uncovered some areas in our organization that could be transformed to make improvements to our end results. We now understand that there are many positive aspects to Internet marketing. Aside from the evident boost in online leads, WSI’s Internet marketing tactic provides us with precious information and facts through tracking and reporting, which we then use to boost our service quality. As we embark on starting 50 more offices around the country, Internet marketing will become a crucial portion to our becoming successful as a organisation. We are delighted to work together with Paul and the WSI team and look ahead to acquiring amazing results with online marketing.”
For Further Information:
Contact Elizabeth Monaghan at 416-418-8751 or [email protected].
Or click on the following link:
https://forms.netsuite.com/app/site/crm/externalleadpage.nl?compid=652004&formid=195&h=765b05e3fd5b4e33c03d&leadsource=855
WSI is the world’s number one internet franchise offering marketing services to suit the needs of multiple industries. The company has the world’s largest Marketing Consultants’ network and a strong head office in Toronto, Canada. WSI Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced marketing strategies, businesses can have a WSI Marketing System tailored towards their individual needs to elevate their Internet presence and profitability to new levels. In 2009, WSI was the proud recipient of 5 Standard of Excellence Awards at the Annual WebAwards Competition organized by the Web Marketing Association (WMA). WSI has been ranked the #1 Internet Services Franchise in Entrepreneur Magazine’s Franchise 500 listing for 10 years in a row. Entrepreneur Magazine also ranks WSI at #13 among the Top Home Based Franchises and #49 in America’s Top Global Franchises. With the ongoing support and cooperation of its customers, franchise network, employees, suppliers and charitable organizations, WSI aims to help make child poverty history through its global outreach program.
Contact: Elizabeth Monaghan
WSI Internet Consulting & Education
Suite 600, 5580 Explorer Drive
Mississauga, L4W 4Y1
Ontario, Canada
Fax: 905-678-7242
Toll free (North America): 888-678-7588 ext. 1215
Toll free (UK): 08-082346105 ext. 1215
International: 1-905-678-7588 ext. 1215
Local: 416-418-8751
Email: [email protected]
