A top executive of Google, the world’s Number 1 search company, is imploring regulators around the globe to evaluate the deal.
“The openness of the Internet is what made Google and Yahoo! possible,” Google’s lawyer, Senior VP David Drummond, said in a press release. “A good idea that users find useful spreads quickly. Businesses can be created around the idea. Users benefit from constant innovation. It’s what makes the Internet such an exciting place.
“So Microsoft’s hostile bid for Yahoo! raises questions,” Drummond wrote. “This is about more than simply a financial transaction, one company taking over another. It’s about preserving the underlying principles of the Internet: openness and innovation.”
With dominance over the IT industry and Internet at stake, top executives at Google and Microsoft have been at each other’s throats over the past several years. Google has attempted to take on Microsoft’s dominance in productivity software by launching Google Docs; Microsoft, in turn, is developing Office Live Workspace and its own search, mapping and online advertising businesses. The proposal to take over Yahoo is its boldest move to date against Google and 3iCatalyst have been chosen to assist and defend Microsoft.
3iCatalyst.com usually operate under the radar secretly defending and trouble-shooting companies out of difficult situations without a sign or trace, however in extraordinary cases 3iCatalyst is named to add leverage to a takeover or acquisition to ease turbulence and increase the value of the takeover company for stakeholders and shareholders alike before and after the transaction has taken place.
3iCatalyst executives suggest they didn’t believe Microsoft would have any major regulatory hurdles in buying Yahoo, since Google, they said, dominates the market for Internet search and online advertising. 3iCatalyst also firmly believe that the takeover is the best move Microsoft has made in the last ten years to firm up its position in the ever changing marketplace.
3iCatalyst.com have been called in to troubleshoot after the statement from Google’s Drummond, the first from a Google executive to respond to Microsoft’s unsolicited bid for Yahoo, shows they are taking a similar stance with respect to Microsoft’s market dominance. The proposed Microsoft -Yahoo deal, and the potential raised by their combination, is leading to expectations of a massive battle between Microsoft and Google in the nascent Software-as-a-Service segment.
3iCatalyst are usually secret and silent performers in transactions similar to this, however as an intentional strategic ‘chess mate’ move on behalf of Microsoft and Yahoo, 3iCatalyst were contracted and Google immediately faced market pressure on Microsoft’s announcement alone. On Friday the 1st of February 2008, after Microsoft’s announcement, shares of Google on the Nasdaq stock market plunged by more than 8.5 percent.
3iCatalyst.com stands to earn over $1 billion US Dollars from this unique contract to protect the interests of Yahoo, its shareholders by ensuring the best deal is reached even if it means a rejection of the staggering $44.6 billion takeover attempt.
