In today’s business, one cannot ignore the advantage of using social media to reach clients and to improve great returns in terms of sales by providing the public with great value. Though most social media are free, they do require an investment in time.
Leading auto parts store, Auto Parts Place has been looking for years already at how they can use current social media to complement the company’s use of traditional marketing and communication tools. Currently, the company has upped the time and effort it gives in interacting with its consumer base by opening several avenues in delivering useful information to them. Just a few years after their social media plan was drafted the company now boasts of a well ranking blog, a Twitter account, a Facebook page and its own Youtube channel.
The company’s corporate blog, Auto Parts for Brains has been a favorite for visitors wanting auto related stories and content. It also serves as the company’s way of providing a channel within the site where consumers can interact with each other via comments on blog posts and articles. Since 2007, several articles in the blog has made the front page of several online news sites like Digg and Propeller and continues to delight readers worldwide with interesting content.
Auto Parts Place also maintains a Youtube channel where its staff communicates with each other via video as well as an active Twitter account and Facebook page where visitors can leave their comments and questions to the company.
By opening these avenues, the online auto parts store hopes to engage their customers more effectively by letting them voice their opinions and questions to the company in a much easier and enjoyable medium. With social media projected to grow stronger as a part of people’s lives in the coming years, the company aims to better serve its clientele in a way that is already familiar to them.
