New Wynne for brand experience agency ABT

By geemccee
In Uncategorized
February 4, 2008
1 Min read
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Brand experience agency Australian Business Theatre (ABT) has announced the appointment of Garry Wynne as Director of Strategy.

Formerly in strategic client side roles at both Telstra and Optus, Wynne brings a wealth of international experience from client and agency positions in the UK, New Zealand and Australia. While Garry will be based at the experiential agency’s Sydney office, he will also work with ABT’s Melbourne and Beijing offices on a broad range of experiential marketing projects and brand events.ABT’s CEO Antony Gowthorp said:

“We were impressed with Garry’s senior-level communications management expertise and particularly on his ROI focus – ABT is committed to measurement and results within the brand experience field.”

Hailing from Wales in the UK, Garry worked on the Orange and Energis accounts in the UK and also for Telstra NZ.

ABT is a Photon Group Company.

About the author

geemccee

Gerry McCusker is a PR/communications strategist and counselor, and the author of provocative pop-business text ‘Public Relations Disasters’. The book documents and explores the global phenomenon of reputation management. He has over 20 years’ experience of helping companies from diverse industry sectors – notably automotive, finance, hospitality, sports and telecomms – to get their message through to their audiences. An editorial contributor to marketing industry publications and online ‘blogs (including The Age newspaper), Gerry has also presented seminars on PR, Branding and Cause Related Marketing at business and marketing conferences in Australia, New Zealand, the Middle East and Asia. Gerry has also joined the business blog team at Fairfax newspaper, The Age.

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By geemccee February 4, 2008