Leading Australian brand experience agency ABT is making one of the biggest moves in its 37-year history. The company’s Melbourne office has moved to a new three-storey, purpose-built facility at 6 Bond Street, South Yarra (Melbourne), directly across the road from its previous premises. The expansion follows the experiential marketing specialists most successful trading year to date, which saw...
Brand experience agency Australian Business Theatre (ABT) has announced the appointment of Garry Wynne as Director of Strategy. Formerly in strategic client side roles at both Telstra and Optus, Wynne brings a wealth of international experience from client and agency positions in the UK, New Zealand and Australia. While Garry will be based at the experiential agency’s Sydney office, he will...
PR watchdog and blogsite www.prdisasters.com has announced the results of its 2007 PR Disaster Awards. The winner is former Australian Liberal Minister Jackie Kelly, for her ludicrous defence of a racist and fake election leaflet, which tried to discredit the Australian Labor party. The full list of the year’s most negative PR disasters identified by bloggers, the media and PR and reputation...