ImpelCRM empowers users with tools to analyze data and identify trends.

PK4 Software Technologies #31, Kempapura, Hebbal Bangalore 560024, INDIA Phone +91-80-3008-0000 Fax +91-80-3008-2006 www.ImpelCRM.in
Impel Press Release
For Release, February 10th , 2009.
ImpelCRM empowers users with tools to analyze data and identify trends. Impel launches a powerful Ad-hoc Reporting Engine.
Bangalore, India, February 10th, 2009 – Bangalore based PK4 Software Technologies today announced that it was rolling out a powerful Ad-hoc Reporting Engine to all users. The Ad-hoc Reporting Engine would become part of all editions of ImpelCRM. With the integrated analytics abilities, ImpelCRM allows businesses to derive greater insight and value from their CRM data. Users now have the ability to analyze data, identify trends and make betterinformed business decisions.
ImpelCRM enables better decision-making
For Details, Contact: Radha Rao Phone +91-80-3008-2021
With it’s drag-and-drop abilities and intuitive interface, the Ad-hoc Reporting Engine truly puts power in the hands of users. The ImpelCRM Ad-hoc Reporting Engine allows users to create queries and reports across all the major entities in the CRM system, including accounts, contacts, leads, opportunities, orders and products. Users can build queries and reports across related entities. Powerful filters allow users to choose exactly the data that they require for informed
decision-making. A robust layout manager allows users to layout reports in multiple formats. Users are able to report on all data in the system including Custom fields that they have defined for their specific organization. ImpelCRM users who have used the Ad-hoc Reporting Engine in beta mode have been thrilled with the power at their finger tips. “ With this new Ad-hoc Reporting Engine, we now have a much deeper understanding of our customers”, said one user. “We were quickly able to identify cross-selling opportunities thus increasing both revenues and margins. This has been a real boon for us”, said another user. “The ability to run reports as we see fit has allowed us to pinpoint accounts where payments were delayed so that our salespeople could focus on collections; this has helped us decrease our collection cycles”, added another user.
Mr. Narasimhan (Kishore) Mandyam, CEO of PK4 Software said, “ To make daily critical business decisions, you need to know where you are now, and where you are headed. The ImpelCRM Ad-hoc Reporting Engine provides the tools to understand even complex business data and answer key sales questions to assist in timely decision-making. Users can spot trends, identify factors and make more confident business decicions based on sound data”, he added.
The Ad-hoc Reporting Engine is being rolled out to all existing ImpelCRM users starting this week. As new users sign up from next week, they will automatically have access to the Ad-hoc Reporting Engine.
About PK4.
PK4 is the SaaS CRM leader in India. Our flagship CRM product – Impel hosted CRM – helps companies put their customers at the center of their business. Impel CRM enables sales executives to spend more time with customers and less on administrative work. Impel CRM helps companies increase revenues and maximize profits by increasing sales productivity, marketing efficiency and service operations. The web based CRM is used by sales, marketing and customer service teams across a variety of industries ranging from SMBs to large enterprises. PK4 offers a free 15 day trial of Impel. All you need to do is click on the Free Trial button on www.impelcrm.in and start using Impel with up to 5 users from your organization.
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