There is no question that digital signage is the new way to advertise in out-of-home setups especially in locations like waiting rooms, shopping malls and lodges. The technology is however still vague to some business owners. Some still do not consider it as a beneficial investment or venture. A digital signage implementation has a lot to offer businesses today and in most cases the impact is felt only days after the implementation. So how should a business owner implement the technology and where is it best suited?
First it is important to note that there can never be a conclusive list of digital signage uses and applications since each business owner can install the technology for unique purposes. Nonetheless, AllSee Technologies has noted the following to be the most common applications its clients have had for the digital signage solutions provided in the last 14 months.
Most AllSee Technologies clients in formal setups such as airports and government buildings have sought digital signage installations to provide public information. This information ranges from news, travel information, weather to exits and emergency procedures. To other clients such as multinational corporations as well as domestic large firms, the digital signage installations are being to display their corporate information like mission, values, goals, corporate messages, financial results, news etc. Such installations are usually common in waiting rooms.
The largest percentage of AllSee Technologies clients has sought digital signage installations for general advertising purposes. Such installations are erected in locations where they reach a maximal audience. A separate but related application has been brand building and promotion such as when a new or established business seeks to create and popularize their brand identity.
Again, another related but separate application of the technology has been with clients whose purpose is to influence customer behavior such as in purchasing a product. Most of the digital signage installations with this agenda are installed in retail chains, shopping malls, department stores and popular supermarket halls.
The signage technology is today also used to enhance a customer’s experience, especially where such a customer has to wait in line for some time before being served. These are common in banking halls, hospital waiting bays, and some restaurant waiting areas. In a way such installations help reduce the negative effect of waiting times.
Finally, the AllSee Technologies display solutions have been employed to improve the business environment in appeal, look and sophistication. A waiting hall looks amazingly beautiful with several colorful digital signage plasma displays, some of which might only be giving direction to various offices.
Notes to Editors:
AllSee Technologies is the global market leader in out-of-home multimedia advertising solutions. AllSee Technologies today provides the most innovative digital signage screen solutions to any specialized business owner seeking to advertise any product or brand to a precise market segment. With AllSee Technologies business clients have gained a novel and overly affordable out-of-home advertising display strategy. AllSee Technologies provides its diverse clients with digital signage installation solutions starting from the design, manufacturing, and to continuing installation support. The clientele base with the AllSee Technologies insignia is diverse, ranging from restaurants, airports, department stores, retail chains, government buildings, bus and railway terminals, meeting rooms, hospitals, shopping malls etc.
Contacts:
UK
Address:
AllSee Technologies Limited
Unit 1
14-16 Bissell Street
Highgate
Birmingham B5 7HP
Tel: +44 (0)800 612 0688
Fax: +44 (0)121 285 2666
Email: [email protected]
Website: www.allsee-tech.com
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Date of Issue: 26th February 2010.
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