ADAOX Plans to Expand its Saudi Channel for ESET NOD32 Antivirus

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The leading value-added distributor plans to strengthen its position in Saudi Arabia by appointing performance-based partners to promote ESET’s award-winning security solutions across the Kingdom.

Dubai, United Arab Emirates, February 3, 2008: ADAOX Middle East, the leading value-added distributor for IT security products, today announced that it is looking to appoint new partners and resellers in the Kingdom of Saudi Arabia to help promote its leading security products such as ESET Smart Security and ESET NOD32. The company, which recently announced of its expansion plans in the Middle East by opening its new office in Dubai Internet City (DIC), will provide its new channel partners in-depth training and support in selling ESET’s award-winning solutions across the Kingdom.

Explaining the company’s strategy, Mr. Neo Neophytou, the Managing Director of ADAOX Middle East, said, “The Kingdom of Saudi Arabia is one of the key markets for us in the Middle East region. Our objective is to ensure that we offer our best-of-breed anti-threat solutions combined with excellent service and support to customers in this region. Hence, we are looking to recruit performance-based channel partners who will work closely with us to promote our solutions extensively in the regional market. By appointing new channel partners, we want to demonstrate our commitment to our customers and partners in the Kingdom of Saudi Arabia, who will be able to receive advice, service and technical support locally from ADAOX’s channel partners.”

ADAOX Middle East already boasts of an impressive list of customers using ESET NOD32 across the Middle East, which includes government organizations, banks, universities, and enterprise customers across all verticals. By appointing new channel partners, ADAOX is looking to strengthen its reach and market share in Riyadh, Jeddah, Damman and Al Khobar.

ADAOX recently launched ESET Smart Security, a tightly integrated security solution designed to protect computers from a range of threats, in the Middle East region. ESET Smart Security, which is built on the award-winning ESET NOD32 Antivirus and its powerful ThreatSense engine, provides antispyware, antispam and customised firewall features. Utilising ThreatSense — the industry’s most advanced heuristics — the window of vulnerability between virus outbreak and signature update is reduced. It has been designed to be complete solution in the field of computer protection against infiltrations and attacks. ESET Smart Security also offers more than just a sum of its parts – it is synergy that matters most. If all components are used simultaneously, the effectiveness of the whole program is multiplied. ESET Smart Security unifies all its functions to create a complex security solution.

“With so many companies opening up in the Kingdom of Saudi Arabia, we see tremendous growth potential for our products. We believe that our new channel partners and ADAOX’s sales and support activities, will help us strengthen our ties with our customers in the Kingdom of Saudi Arabia,” Mr. Neophytou concluded enthusiastically.

About ADAOX:
ADAOX is the regional business development and support center for ESET’s range of security products including the award-winning ESET NOD32 and ESET Smart Security. ADAOX, today, is a leading Value Added Distributor which provides IT Security Solutions and Services to customers across the Balkans and the
Middle East regions. ADAOX enables customers protect, store and manage their valuable data; and works closely with its Channel Partners to empower them by extending technical expertise, support and training to develop their overall capabilities. With offices in Cyprus, Greece and the United Arab Emirates, ADAOX specializes in value added distribution and support of IT Security Solutions in the areas of Malware Protection, Disaster Recovery, Web Filtering, Internet Bandwidth Optimization, Unified Threat Management, Antispam and Intrusion Detection & Prevention. ADAOX is committed to ensuring customer satisfaction by offering its partners and customers quick response to all their queries and the best prices in the market.

For further details, please visit http://www.adaox.com or call +97143754052.

About ESET ESET develops software solutions that deliver instant, comprehensive protection against evolving computer security threats. ESET pioneered and continues to lead the industry in proactive threat detection. Over the past 20 years, ESET’s NOD32 Antivirus has consistently achieved the highest accolades in all types of comparative testing. ESET’s flagship product, ESET NOD32 Antivirus, is the foundational product that builds out the ESET product line to include ESET Smart Security. ESET Smart Security is an integrated antivirus, antispyware, antispam and personal firewall solution that combines accuracy, speed and an extremely small system footprint to create the most effective security solution in the industry. Both products have an extremely efficient code base that eliminates the unnecessary large size found in some solutions. This means faster scanning that doesn’t slow down computers or networks. Sold worldwide in more than 110 countries, ESET has offices in Bratislava, SK; Bristol, U.K.; Buenos Aires, AR; Prague, CZ; San Diego, USA; and is represented worldwide by an extensive partner network. For more information, visit www.eset.com .

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