Ascend Collection from Choice Hotels International Welcomes Orlando Vista Hotel

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Marks the First Orlando Property for Upscale Hotel Membership Program

SILVER SPRING, Md. (Feb. 17, 2010) – Choice Hotels International, Inc. (NYSE:CHH) today announced its first member hotel in Central Florida for the company’s Ascend Collection – the Orlando Vista Hotel at Lake Buena Vista. The property, located in the heart of Orlando’s thriving tourism corridor, is owned by New Boston Buena Vista Orlando, LLC, and operated by The Procaccianti Group.

“As a high-service property in a premier location, the Orlando Vista Hotel is typical of Ascend Collection member hotels,” says Stacy Ragland, vice president, Ascend Collection for Choice Hotels International. “The expansion of this membership program has been outstanding. We look forward to growing Ascend Collection in top vacation destinations.”

Ascend Collection is an elite network of Historic, Unique and Boutique hotels across North America and the Caribbean. Ascend Collection answers the call of a growing number of consumers seeking unique and authentic travel experiences. As a member of Ascend Collection, the Orlando Vista Hotel now has access to the global distribution system of hospitality giant Choice Hotels, while still maintaining its local character and unique charm. Through its membership to Ascend Collection, Orlando Vista Hotel has a worldwide reservation system now and powerful online presence at ChoiceHotels.com. Additionally, guests can earn points towards free nights, flights and other rewards through the award-winning Choice Privileges rewards program.

Through March 31, 2010, the Orlando Vista Hotel rates start at $69 per night. Located one-half mile from Downtown Disney, this 246-room hotel is minutes from world-class theme parks, the Orlando/Orange County Convention Center and Orlando International Airport. This family- and pet-friendly lodging offers in-room spa services, complimentary continental breakfast and free wired and wireless Internet access. Guests also enjoy two outdoor pools and hot tub, video arcade and game room, business center and the lively Pineapple Lounge.

Orlando Vista Hotel guestrooms are spacious and well appointed with light wood furnishings and a soothing tropical color palette. Family-friendly suites are available with balconies, microwaves, refrigerators, sleeper sofas, whirlpool bathtubs and plush beds with pillow-top mattresses and down pillows. For conferences, reunions and events, Orlando Vista Hotel houses three banquet and meeting rooms with state-of-the-art teleconferencing services and on-site catering, accommodating groups of up to 100 people.

For more information on Choice Hotels and its Ascend Collection hotel membership program, please visit choicehotels.com.

About Ascend Collection
Ascend Collection made its debut the end of 2008 and now has more than 30 hotels throughout the United States, Canada and the Caribbean. Members include The GEM Hotels with three properties in New York City; Inn of Chicago, one-half block from The Magnificent Mile; O’Brien Historic Hotel, one block from the lively San Antonio River Walk, Tex.; the historic Hotel Bothwell, Sedalia, Mo.; and Le Consulat, within walking distance from Condado Beach, San Juan, P.R. For more information on this network of Historic, Unique and Boutique hotels, visit www.ascendcollection.com.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,000 hotels, representing more than 485,000 rooms, in the United States and more than 35 other countries and territories. As of December 31, 2009, more than 700 hotels are under construction, awaiting conversion or approved for development in the United States, representing more than 57,000 rooms, and more than 100 hotels, representing approximately 9,400 rooms, are under construction, awaiting conversion or approved for development in more than 20 other countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean have upscale lodging options at historic, boutique and unique hotels.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

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Choice Hotels, Choice Hotels International, Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn and Ascend Collection are proprietary trademarks and service marks of Choice Hotels International.

? 2010 Choice Hotels International, Inc. All rights reserved.
MEDIA CONTACTS:
Sharlet Brennan, Ypartnership PR, 407-838-1707, [email protected]
Jeanette Chin, Ypartnership PR, 212-561-9353, [email protected]

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