Australian brand experience agency ABT expands


Leading Australian brand experience agency ABT is making one of the biggest moves in its 37-year history. The company’s Melbourne office has moved to a new three-storey, purpose-built facility at 6 Bond Street, South Yarra
(Melbourne), directly across the road from its previous premises.

The expansion follows the experiential marketing specialists most successful trading year to date, which saw its staff numbers increase by 38% across its key business areas of Strategy, Creative and Production. Several major business wins plus the establishment of its first overseas brand experience consultancy (in Beijing, China) marked 2007 as a very special year for the brand experience specialists.

Antony Gowthorp, ABT’s CEO said: “With its own in-house theatre, AV production studios plus design and editing suites, the new building will facilitate the continued growth of our end-to-end brand experience consultancy and execution capabilities.”


About the author


Gerry McCusker is a PR/communications strategist and counselor, and the author of provocative pop-business text ‘Public Relations Disasters’. The book documents and explores the global phenomenon of reputation management. He has over 20 years’ experience of helping companies from diverse industry sectors – notably automotive, finance, hospitality, sports and telecomms – to get their message through to their audiences. An editorial contributor to marketing industry publications and online ‘blogs (including The Age newspaper), Gerry has also presented seminars on PR, Branding and Cause Related Marketing at business and marketing conferences in Australia, New Zealand, the Middle East and Asia. Gerry has also joined the business blog team at Fairfax newspaper, The Age.

By geemccee