Leading Australian brand experience agency ABT is making one of the biggest moves in its 37-year history. The companyâ€™s Melbourne office has moved to a new three-storey, purpose-built facility at 6 Bond Street, South Yarra
(Melbourne), directly across the road from its previous premises.
The expansion follows the experiential marketing specialists most successful trading year to date, which saw its staff numbers increase by 38% across its key business areas of Strategy, Creative and Production. Several major business wins plus the establishment of its first overseas brand experience consultancy (in Beijing, China) marked 2007 as a very special year for the brand experience specialists.
Antony Gowthorp, ABTâ€™s CEO said: â€œWith its own in-house theatre, AV production studios plus design and editing suites, the new building will facilitate the continued growth of our end-to-end brand experience consultancy and execution capabilities.â€