Dr. Dan Herman is breaking new ground and old saws with his provocative, newly-released book, “Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing, and Branding”. The book cracks the secret of companies that have been immensely successful for many years, are adored by their customers, and yet are not imitated by competitors. This position, coined...
How Can You Outsmart The MBA Clones?
H