Although JAM Paper & Envelope specializes in selling products like high-end paper and gift wrap, owner Andrew Jacobs recently devoted 1,500 square feet of space in his Upper East Side store to another holiday staple: toys. Mr. Jacobs worked out a deal with a business called Melissa & Doug to carry its wooden playthings exclusively. “They brought the merchandise, set it up, and gave us...
Retailers seek fresh ways to spark holiday sales
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