According to a study released today by the world’s largest in-store media specialist, Mood Media Corporation, the vast majority of shoppers (73%) do not want to hear festive songs in stores before December. The study’s findings, which come as many stores roll out their festive decorations and songs, also highlight Christmas tunes rarely put shoppers in the mood to buy presents: over 3 in 5 of...
Shoppers not in the mood for carols this Christmas. But finding the right in-store music means customers shop for longer
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