The face of marketing and advertising is changing in a big way as people no longer want to deal with faceless, nameless corporations. Traditional marketing techniques are taking a back seat as businesses realize that they need to create a relationship with their customer that is based on more than a sale. April 5, 2010 – This is why social media and content driven websites are becoming...
February 26, 2010 – Human sight has three receptors; taste has five while humans have 350 olfactory receptors, proving that scent is a powerful sense that has been underutilized. In fact, it has been proven that scents can change people’s moods faster than anything else and scent associations can last a lifetime. For example, the smell of apple pie gives most people a feeling of comfort as they...
An event can be a magnificent opportunity not only to increase brand awareness but also to generate new targeted leads at the same time. This provides the unique opportunity of connecting with new potential customers on a completely different level and can achieve much more than a simple call or sales letter. February 9, 2010 – Effective marketing of a business or product is the difference...
With 13 years of experience, The Forum Group has the capacity and capability to plan and manage events of all shapes and sizes. From meetings to conferences, dinners, and other special events, their expertise will make any event shine. Their new website, makes accessing their services even easier. January 15, 2010 – The Forum Group is proud to announce the launch of their new website, . Not...