SINGAPORE, [21 Nov 2011] – The recent global economic slowdown has thrusted Internal Audit into a new sphere of processes. Internal Auditing is no longer just about tradtional testing of control activities and identifying problems – internal auditors today must propose solutions: formulate flexible audit plans in order to react effectively to a dynamic enviornment, correct existing inadequacies...
SINGAPORE, [27-Oct-11] – The democratisation of the media landscape has resulted in millions of people utilising social media platforms as bridges of communications and crucial stages for frequent exchange of information. Bogged down by insurmountable tasks and challenges, practitioners are struggling to find a way to engage with stakeholders effectively – choosing the appropriate social...
SINGAPORE,30 Jun 2011– The culmination of widespread smart phone adoption, extensive network connectivity and plunging mobile data costs has given rise to the mobile platform as a refreshing complement to brands’ current marketing mix. Increasingly, mobile connectivity is becoming part and parcel of people’s lifestyle, and this platform holds many opportunities which marketers can tap on to reach...
SINGAPORE, 30 Jun 2011 – As the world’s 2nd and 3rd largest market for Facebook and Twitter respectively, this burgeoning participation on social media platforms has prompted marketers in Indonesia to adopt the space. Unfortunately, many still lack the understanding of the media and the ways to leverage it, thereby missing greater results they could have reaped. Echoing this challenge...