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research2guidance

We are an international team of experts with backgrounds in consulting and market research. r2g was founded on a shared fascination with the rapid developments in the mobile market. We channel this enthusiasm, along with our collective expertise, into comprehensive market studies, bespoke research and consultancy.

Free Report About The Android App Market – research2guidance Android Market Insights

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Download the first edition of a new report series by research2guidance covering the Android market: research2guidance Android Market Insights Mobile research analyst firm research2guidance starts a series of monthly research reports on the Android market. The first report has just been released. The first edition of the research2guidance Android Market Insights report is now available for free...

Right Now Smartphone Apps Offer A Window Of Opportunity For M-Health Service Providers

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The potential revenue that could be made in the mobile healthcare app market is just a fraction of the total integrated healthcare market. Service providers within the healthcare market have a window of opportunity with the possibilities that the mobile apps market offers right now. The benefits of integrated electronic and mobile healthcare solutions are evident. At the moment there is a lot of...

Smartphone App Market Outperformes Other Booming Markets – 3 Years Benchmark

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The mobile applications market made it from ramp-up phase to a mass market in only 3 years. This is much faster than previous mobile market sectors needed. The numbers regarding the smartphone applications market are impressive: Global app download numbers increased by 1700%, user base by 1300%, number of different smart devices by 800%, number of apps by 500% and even app store number increased...

MHealth App Developers Won’t Make Money With Current Pay Per Download Business Models

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Despite the hype around mobile health applications and big market projections mobile health app developers will not be able to create big revenues with a pay per download business models. But how will mHealth apps generate enough sustainability to meet the rising expectations during this hype phase? And how will mHealth business models evolve in the next five years? Mobile health applications are...

Mobile Health Applications: Eight Reasons Why It Matters For Pharma

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The potential of mHealth solutions has been discussed for many years, but only recently, with the advent of the new smartphone application based mHealth model, have pharmaceutical companies begun to realize how mobile services might be instrumental in the development of exciting innovations in their own businesses. The pharma market has always been cash-rich, as it needs to be given the...

Smartphone Apps Market Model Takes mHealth Market to New Level

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New research by research2guidance concludes that mobile applications and the new smartphone market model will help the mHealth market to reach a new level. Will mobile apps become the killer application of the mHealth market? The mHealth market will develop from a trial market to a global market, which is about to realize its full potential. mHealth solutions have been discussed since the end of...

6 Major Trends Shaping The Smartphone App Ecosystem In 2010

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In 2010 six main trends will determine the mobile apps market: Market growth, Price decline, Apple’s decreased, and Android’s increased market share, smartphone shipments and more companies getting into the mix. By 2010 the mobile apps market has become more mature and saturated long tail business. For this new environment the main developments can be summarized in six major trends. 1...