Author

sania.kapoor85

Rickshawvalas & Web 2.0

R

“There’s a little bit of rickshawvala in all of us” jokes Satwant S. Sobti when asked why his newly-formed company hareepa!com has hired a local rickshawvala to spread awareness about their website. Their launch campaign includes a humorous video viral “Revenge of the Rickshawvalas II” which showcases the rickshawvala performing various stunts and dances. Sobti is the Founder and CEO of...