There are plenty of designer inspired sterling silver religious necklace sets out there that look like something the stars would wear, but are still in a price range that is affordable for those who are going through a tough time.
Companies like TrendToGo.com are aware of this thought process and have designed jewelry lines to deal with this. Their designer good luck necklaces and sterling silver good luck bracelet and other items are specifically meant to look like they cost a lot more than they do so you can have the style, good luck, and still keep it affordable
Another thing to consider is the kind of pearls that are being used. There are a number of locations where pearls can be gathered to create jewelry. While most people think they are all found in the ocean the truth is there is a much more affordable market of cultured pearls or even synthetic pearls that are just as good as the real thing.
While there is no scientific proof that curses can be caused by an evil eye pendant or any other good luck charm pendant for that matter, many people do believe in these talismans. Others may not be sure whether or not they believe them but take a 'just in case' approach.