Avomeen Introduces Eco-Friendly Product Reformulation

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Ann Arbor, MI (June 6, 2011) – Avomeen Analytical Services now offers specialty product reformulation services for manufacturers of consumer products. Avomeen can research existing products such as paints, plastics, and household and industrial cleaners to create new formulas developed with environmentally friendly ingredients.

Avomeen’s Product Development Lab specializes in the chemical analysis of industrial and consumer products. Utilizing the newest techniques in organic and inorganic chemical testing, along with an expanding team of Ph.D. experts, Avomeen can develop reports outlining the newest innovations in commercial and scholarly research related to the industry and product type, and then develop new trial reformulations, balancing performance with environmental safety.

The biggest difficulty that manufacturers face when developing environmentally friendly products is the formulation step. “Product reformulation is not just replacing one ingredient with another,” said Neil Thanedar, President of Avomeen Analytical Services. “In order to maximize the effectiveness of the new product, we focus on the stability, solubility, and properties of each ingredient during the formulation process.”

The interest in new ‘green’ products can be very profitable for manufacturers of household products. Developing eco-friendly products can allow companies to enter new markets and gain positive exposure for their brand. “Consumers and manufacturers are very interested in ‘green’ products, but don’t want to sacrifice the cost or quality benefits of existing products. Avomeen can help develop the product formula that maximizes all of these factors,” said Thanedar.

Small manufacturers and independent entrepreneurs could stand the most to gain from this new service. “By tapping into Avomeen’s Ph.D. reformulation experts and its wide range of sophisticated analytical instrumentation, entrepreneurs can match the product development firepower of the brand-name manufacturers, and at a fraction of the cost of an in-house lab,” said Thanedar.

Media Contact

Neil Thanedar

6107 Jackson Rd.

Ann Arbor, MI 48103

[email protected]

1-800-930-5450

About Avomeen Analytical Services

Avomeen Analytical Services is a fast-growing chemical testing laboratory headquartered in Ann Arbor, Michigan. Avomeen specializes in custom deformulation analysis of products for failure analysis, contaminant identification, product development, and patent litigation cases. Avomeen’s Ph.D. scientists utilize a full complement of organic and inorganic testing instrumentation including FT-IR, NMR, SEM-EDXA, ICP, GC/MS, LC/MS, UV-Vis, TGA, and DSC to solve tough testing challenges. http://www.avomeen.com.

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