Conversation marketing is a new term with the potential to bring about major changes in marketing, according to business expert Penny Power, speaking on her regular business TV show.
England, UK, November 27, 2008 — ‘Conversation marketing’, which allows brands to harness the power of the conversation to change minds, will be a major new marketing trend as the social internet goes mainstream, according to business expert and networking legend Penny Power.
Conversation marketing is a new term with the potential to bring about major changes in marketing, according to business expert Penny Power, speaking on her regular business TV show. Power is a well-known social networking and business expert, and founder of business-focused online social network Ecademy.
In her business TV show , Power explained that conversation marketing would soon become one of the most critical skills for anyone looking to market their brand across the globe. But what does it mean, exactly? Put simply, conversation marketing is an approach where a brand seeks to engage in and join conversations with and between customers. According to business experts, its strength comes from the implicit power of conversations to change people’s minds.
Of course, a brand can’t just go down to the pub and join in a conversation between its customers. Fortunately, there’s a better alternative. More and more, conversations are happening online, not on email, say the business experts, but inside social networks. In her business TV show, Power urges brands to join in conversations wherever they are being discussed online. This might be blogs, or comments forums on websites, for example.
Says Power: “The era of broadcast marketing is over. We’re all overwhelmed by the amount of information coming at us, and we’re more and more selective about what we want to hear. The idea that a brand can win your mindshare by broadcasting to you is becoming less and less liked.”
The alternative, she says on her business TV show, is to engage in real conversations with your customers. “Conversations influence thoughts, and change people’s minds,” says Power. “When we hear the opinion of someone we respect that makes a big impact.” Business experts are now recognising that this can be a great marketing tool.
Further links/information:
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* News about the latest expert business advice and upcoming business TV shows.http://www.yourbusinesschannel.com/blog.aspx
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