Capital Business Magazine has recently published an article by Edcomm Banker’s Academy’s Dr. Linda Eagle on banking services for children in the Middle East.
New York, NY, April 20, 2011 — Capital Business Magazine has recently published an article written by Edcomm Banker’s Academy’s President and Founder, Dr. Linda Eagle, on the subject of banking services for children in the Middle East. “The Future of Banking in the Middle East: Taking Baby Steps Towards Children’s Financial Literacy,” addresses how Middle Eastern financial institutions can take advantage of the need for increased financial literacy by providing children with banking services that cater to their specific needs.
Children are the future of banking in the Middle East and represent a retail banking market that is largely untapped. While children’s banking services, such as savings accounts, have been offered by a majority of banks in the US and throughout Europe for decades, these services are relatively new to Middle Eastern banks. However, due to the effects of the global recession, there has been a push for more financial education for children in the Middle East, as well as for children around the world.
In the article, Dr. Eagle explains that in order to appeal to this emerging customer market, Middle Eastern banks should offer products and services specifically designed for children and train employees on how to best serve their young clientele to form long-term, lasting banking relationships. “The bottom line for any children’s banking services training program should be employees that know how to educate their young customers on the importance of effectively managing their money, while establishing the beginnings of a customer-bank relationship which will help the bank to increase profitability in the long-term,” said Dr. Eagle.
For more information about programs like this, or to find out how The Edcomm Group Banker’s Academy can customize any training program, log onto www.bankersacademy.com or call +1.212.631.9400.
Capital Business Magazine is a business to business magazine that features articles by certified financial and business experts on a broad spectrum of topics including banking, technology, corporate finance, risk management and more.
The Edcomm Group Banker’s Academy is a 23-year-old multimedia education and communication consulting firm specializing in the development of creative business solutions that improve productivity, customer service and market share – providing bottom-line results. The Edcomm Group Banker’s Academy has had the privilege of assisting many distinguished clients with business solutions in the form of eLearning programs, online bank training and classroom instruction, multimedia production and online and print based documentation. Edcomm Banker’s Academy offers many off-the-shelf and customized courses such as Teller Training, Compliance Training and Systems Training specifically designed for Banks, Credit Unions and Money Services Businesses (MSBs).
The Edcomm Group Banker’s Academy (www.bankersacademy.com) is headquartered in New York City with locations and representation throughout the world.
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Contact:
Dr. Linda Eagle
Edcomm Banker’s Academy
21 Penn Plaza, Suite 1010
New York, NY 10001, USA
Tel: +212.631.9400
Fax: 212.631.0659
[email protected]
http://www.bankersacademy.com
