Colorado Springs, CO – October 25, 2010 – Tom Kuthy, Digital Marketing Consultant with WSI today announced that Steaksmith restaurant has retained his firm’s services to promote Steaksmith’s new prix fixe banquets. Winner of 39 “Best Of” awards over the years, until recently Steaksmith has been only open for dinner service. However, Dawson Hubert, general manager recognized a need for a fine steak and seafood venue for lunch and dinner banquets as well. In order to get the word out, Hubert turned to expert digital marketer, Tom Kuthy. Kuthy recommended a highly targeted search marketing campaign employing WSI’s proprietary Local Adworks advertising platform.
“There is no sense advertising to event planners in a broad media like TV or newspaper” said Kuthy. WSI Local Adworks leverages the power of Internet marketing in Colorado Springs by targeting locals searching for very relevant terms like “banquet hall in Colorado Springs” or “special event venues”. When the results for those searches appear on sites like Google and Yahoo!, a Steaksmith ad appears on the first page with a link back to the Steaksmith web page that features the new banquet menus.
“It’s early going but I am encouraged by the results so far” Hubert commented. “I like the fact that I can see exactly how much business I am getting from my advertising.” WSI Local Adworks technology tracks clicks to the Steaksmith site, reservations made online, and even phone calls. The calls are recorded so the advertiser can hear the results first hand. “It’s kind of fun to listen to what I sound like when I am taking reservations over the phone and knowing that my ad dollars making the cash register ring” said Hubert.
About WSI – Headquartered in Toronto Canada, WSI is a network of over 1500 independent internet marketing consultants in 87 countries around the globe. Tom Kuthy, a veteran marketer with 25 years of marketing experience, owns and operates one of the WSI digital marketing consultancies in Colorado Springs.
About Steaksmith – Since 1981, the Steaksmith steakhouse has been serving aged, hand-cut steaks, and the freshest seafood at its location at 3802 Maizeland Rd. Steaksmith has won 39 “best of” awards over the years including “Colorado Springs All Time Favorite Restaurant”
Contacts
Tom Kuthy,
WSI Digital Marketing Consultant
www.WSIExpertInterntMarketing.com
719-633-1963
[email protected]
Dawson Hubert
General Manager, Steaksmith
www.steaksmith.com
719-596-9300
[email protected]
