Dicomm Principal and Founder Paul Schnabel says, The newspaper industry won’t disappear despite facing challenges in new media.
Many people talk about the state of decline of the industry and some even predict they will disappear, said Paul Schnabel, of Dicomm Media.
That is clearly not the case – at least in the short term says Schnabel, whose company Dicomm handles media sales for more than 150 Canadian newspapers and develops media buying strategies for advertisers in print, online, broadcast and outdoor media.
Paul Schnabel said the newspaper industry is in a state of change but change has always been a part of the industry and will always be.
Digital media is clearly making headway, but it is still a distant rival to Television media consumption in Canada – and in fact, often is sold in combination. We are usually working with advertisers to assemble a print, online and broadcast package which might include media buys across all sectors to reach consumers and different points of their day. Digital is fast emerging, but that doesn’t mean that print will disappear.
But it does mean change. Businesses that don’t change run the risk of standing still or moving backwards, Schnabel added. And if newspapers don’t adapt to the changing digital world they will be left behind.
“Newspapers are changing. Newspapers must change,” said Paul Schnabel. “Newspapers have to be hyper-local … Hyper-local news sells.”
Dicomm, formed in 1996 represents most of the major newspapers in Canada, including the National Post, Vancouver Sun, Calgary Herald, Ottawa Citizen and many other markets. Dicomm offers the largest publisher of paid English language daily newspapers in Canada.
Dicomm manages industry leading websites like www.canadianmedia.com and www.canadatvmedia.com and www.dicomm.com
Paul Schanbel
Dicomm Media
646-536-7206 X1
