July 2009 – easyBus.co.uk the low cost London airport transfers service has launched what is claimed as the fastest and simplest bus booking engine on the web. easyBus claim booking a London airport transfer ticket using their just launched booking system, should take no more than 2 minutes once you have decided which airport bus to travel on, meaning travellers save time and even more money.
Consumers have become increasing time starved and this trend will continue. With social networking sites, online video, gaming, rise in online shopping and new entrants such as Twitter competing for travellers time online, consumers have even less time available for “have to do” tasks. For those thinking of going on holiday and who have already spent time searching and booking that cheap flight, arranging their London to Luton, London Stansted or London Gatwick airport transfer, although just as important, could become an additional chore.
The new easyBus.co.uk booking process however takes just 2 minutes to choose and confirm your ticket and comprises only 5 very simple steps. Unlike other travel sites the booking process is well signposted, clutter-free and very easy to navigate. This means time conscious travellers can make significant “time savings” in better using the cost of this valuable commodity compared to cumbersome booking engines that can take up to 15 minutes to navigate and are prone to technical and user error and frustration.
Jonathan Crick, ceo at easyBus says, ” It’s clear that most of the top E-commerce companies own the latest technology but most use it badly. Here at easyBus.co.uk we have the technology too, but we have gone out our way to not over-invent or engineer our booking process to show off what it can do. Instead we believe in less is more and just want consumers to make a bus booking as quickly as possible, especially considering the value of their own time, and a ticket with us from as little as £2. But it is time very well spent!”
Research has shown that consumers are putting more value on their own time, a high profile subject of the press these days. Consumers are also seeking better deals and demanding even more value than before. Saving money by travelling on a bus rather than more expensive train and Taxi options which could cost as much as £50 one way for just one person is a growing trend, and ultimately means having even more money to spend when you arrive at your destination or to keep in the bank.
The holiday experience arguably starts when a traveller begins planning their trip and when asked about how he would describe the new booking engine, Rachid Toualbi, the easyBus developer who worked on the project answered, “Have fun, I did developing it!”. easyBus will be making further improvements to its website over the next few months to make travel booking even simpler yet.
Ends
Notes to editors:
About easyBus.co.uk
• easyBus was founded in 2004 by Stelios, the founder of easyJet.
• Over one million passengers have travelled with easyBus since the travel brand first launched.
• easyBus operates fast non-stop London airport transfers between Central London and London Stansted, Gatwick and Luton airports.
• easyBus tickets start from £2 online; the earlier travellers book online, the more they can save.
• Tickets may also be bought from the easyBus ticket desks in London airport arrivals.
• Book online at http://www.easyBus.co.uk
easyOffice,
The Rotunda
42 – 43 Gloucester Crescent
Camden Town
London
NW1 7DL
TELEPHONE: 0207 0224904
EMAIL: [email protected]
website: www.easybus.co.uk
