July 2009 – easyBus has teamed up with VisitBritain, Britain’s National Tourism Agency, to help promote Britain as a great value destination to European travellers. As London’s price-leading low-cost London airport transfer travel brand, easyBus will feature alongside other UK travel brands such as easyJet and VisitBritain, in joint public relations, online advertising, offline and microsite initiatives to promote Britain. With Sterling now 30% weaker against most EU currencies compared to 2008 levels, Britain and the London capital are now a much more affordable and attractive option for many EU travellers.
The Value Campaign will target travellers contemplating travel to Britain, who will be made more aware of value brands such as easyBus and the other VisitBritain Value Campaign partners for inclusion in their travel planning.
Travelling to and from London’s airports has never been cheaper, or of such good value for this audience.
easyBus recently launched a new bus service that runs direct to Gatwick Airport from Fulham Broadway, west London. It has never been easier to get to the wide selection of hotels and bed & breakfasts in the Bayswater, Notting Hill and Earls Court areas. easyBus’ other routes to both Stansted and Luton airports are also sure to be popular with in-bound tourists who choose low-cost airlines, such as easyJet, to fly to Britain this summer.
Jonathan Crick, chief executive, easyBus, said: “offering a great product at unbeatable fares is central to the easyBus brand offering and partnering with VisitBritain for their Value Campaign goes hand-in-hand with easyBus’ aim to make travel into and out of London more affordable for all airline passengers.”
With the UK and European holiday season now in full swing, easyBus has also made available its full summer airport bus and coach schedules to tie-in with the holiday season’s flight arrival and departure times. Visit easyBus at http://www.easybus.co.uk
Ends
Notes to editors:
About easyBus
• easyBus was founded in 2004 by Stelios, the founder of easyJet.
• Over one million passengers have travelled with easyBus since the travel brand first launched.
• easyBus operates fast non-stop London airport transfers between Central London and London Stansted, London Gatwick and London Luton airports.
• easyBus tickets start from £2 online; the earlier travellers book online, the more they can save.
• Tickets may also be bought from the easyBus ticket desks in London airport arrivals.
• Book online at www.easyBus.co.uk
About VisitBritain
• VisitBritain is responsible for promoting Britain as a world class tourist destination and for developing England’s visitor economy. It has representatives in 36 countries around the world and has expanded into India, China, throughout Eastern Europe and Southeast Asia.
• Provisional figures for 2008 indicate overseas residents made 32 million visits to the UK, down by -2% on 2007. They spent £16.4 billion, which before adjusting for inflation, is +3% up on 2007
• Every year over 12 million visits are made by international consumers to the 46 websites that make up VisitBritain’s global family of websites, www.visitbritain.com, which together provide information in 26 different languages.
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TELEPHONE: 0207 0224904
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website: www.easybus.co.uk
